Salesforce Certified Marketing Cloud Engagement Administrator
Last Update Nov 3, 2025
Total Questions : 163 With Comprehensive Analysis
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Last Update Nov 3, 2025
Total Questions : 163 With Comprehensive Analysis
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Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory
How should this setup be achieved?
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?