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Microsoft MB-260 Dumps Questions Answers

MB-260 exam

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Microsoft Customer Data Platform Specialist

Last Update Apr 25, 2024
Total Questions : 109

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Last Update Apr 25, 2024
Total Questions : 109

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Microsoft Customer Data Platform Specialist Questions and Answers

Questions 1

You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the ‘Average Transaction Value’ template to track the average spent by a customer.

As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.

When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Choose the attribute representing the Transaction value from the Unified Customer entity.

B.

Choose the attribute representing the Transaction value from the Unified Activity entity.

C.

Choose an activity type and select the entity with transactional data.

D.

Choose either the Account or Contact entity to get the related transactional data.

Questions 2

Your organization is implementing Microsoft Dynamics 365 Customer Insights. You want to make sure that you address duplicate records in your source data.

You need to define the deduplication rules to select which duplicate record should be kept.

Which three options should you select? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Options:

A.

First imported

B.

Most filled

C.

Importance

D.

Least recent

E.

Most recent

Questions 3

You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created.

Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

The higher the difference score, the more the attributes differ between the two segments.

B.

You can compare a segment with the rest of your unified profiles or with another segment.

C.

You can only compare one segment with another segment.

D.

The lower the difference score, the more the attributes differ between the two segments.