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C_C4H260_01 exam

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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation

Last Update Apr 18, 2024
Total Questions : 89

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C_HANATEC_17 Total Questions : 270 Updated : Apr 18, 2024

SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

Questions 1

Your customer wants to send a discount to every consumer as soon as they install their mobile app. Which of the following are the correct campaign types to use? Note: There are 2 correct answers to this question.

Options:

A.

Facebook

B.

Mobile Campaign

C.

Paid search

D.

Trigger-based

Questions 2

A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct answers to this question.

Options:

A.

Assign media types to the lowest level of the planning hierarchy.

B.

Define industries by country using the Dimension Relationships app.

C.

Select relevant standard and custom dimensions and select the option to use media types.

D.

Ensure that markets are defined and their values are maintained in the system.

Questions 3

Which key figures can you use to evaluate the effectiveness of a recommended scenario?

Options:

A.

Impressions

B.

Click-through rate

C.

Activated e-mails

D.

Model status

E.

Conversion rate