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CInP Certified Innovation Professional (CInP) Questions and Answers

Questions 4

" In constructing their story, an Innovation Team can draw directly from their Empathy Map, in which case the customer ' s unmet needs (pains and gains) defines what? "

Select one correct answer from the list:

Options:

A.

What the conflict in the story is.

B.

Who the character is.

C.

What the transformation in the story is.

D.

Where the story takes place.

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Questions 5

Problem Reframing is the process of restating a problem from how it was originally encountered to what?

Select one correct answer from the list

Options:

A.

A more enjoyable type of problem to solve.

B.

A more strategically significant type of problem.

C.

An opportunity to apply new technologies.

D.

A more correct understanding of the problem.

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Questions 6

For projects in the Back End, there is a defined process for pursuing Design Strategy, consisting of three activities, namely _____.

Options:

A.

Market Research, Brainstorming, and Reduction

B.

Design Research, Concepting, and Distillation

C.

User Research, Ideation, and Distribution

D.

Design Insights, Experimenting, and Incubation

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Questions 7

A well-developed Opportunity Analysis will uncover for a business both _____.

Options:

A.

good opportunities and bad opportunities.

B.

tangible and intangible opportunities.

C.

currently untapped opportunities and future potential opportunities.

D.

unmet and unarticulated opportunities.

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Questions 8

Design Thinking ask 3 fundamental questions about each proposed solution. The first of these - the Human element - asks what?

Select one correct answer from the list

Options:

A.

Is it acceptable to our managers?

B.

Is it viable to the business?

C.

Is it desirable to users?

D.

Is it feasible technologically?

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Questions 9

Taking a portfolio approach to using Mechanisms of Engagement produces outcomes that impact what?

Options:

A.

The business ' underlying cost structures, and thus profit margins.

B.

How lean the business is able to operate.

C.

The business ' immediate bottom line.

D.

The short, medium, and long-term time horizons for the business.

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Questions 10

Throughout Stage 5 of the GInI InMS, the organization will have many opportunities for feedback loops (just as in Stage 4), where their learnings help them to either reinforce, redirect, or kill each project.

Select one correct answer from the list:

Options:

A.

Reinforce, redirect, or kill

B.

Reimagine, renew, or accelerate

C.

Remove, restore, or monitor

D.

Reinstate, refocus, or ignore

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Questions 11

A cardinal rule for Project Leaders leading their teams in needfinding is to never pursue innovation for the sake of being innovative. Why is this?

Select one correct answer from the list:

Options:

A.

Without a clear understanding of the deeper market need involved, it usually just results in another " me too " offering

B.

It may raise different stakeholders ' expectations too high beyond what the business can safely deliver

C.

They must also combine the innovation with effective marketing if they really want to look innovative

D.

Because being innovative is now looked down upon by most customers

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Questions 12

As an innovation professional, you encounter opportunities to identify what?

Options:

A.

The fastest growing business ventures in the world.

B.

Present and emerging market needs.

C.

Ways to save your business a lot of money.

D.

The most exciting new technologies available.

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Questions 13

Problem Reframing forces us to " start at the beginning " by exploring hypotheses.

Select one correct answer from the list:

Options:

A.

Stating Design Principles

B.

Brainstorming solutions

C.

Exploring hypotheses

D.

Prototyping new ideas

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Questions 14

When finished with a particular brainstorming session, a group would typically cluster the resulting ideas and concepts using Affinity Analysis.

Select one correct answer from the list:

Options:

A.

Cluster

B.

Critique

C.

Evaluate

D.

Rank

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Questions 15

Design Research allows us to deliver new innovations that are in harmony with what?

Options:

A.

Both people’s internal physiology and their psychiatric abnormalities.

B.

People’s most demanding expectations.

C.

Both people’s physical bodies and their psychological capabilities.

D.

People’s hopes, dreams, and aspirations.

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Questions 16

Program Leaders must take explicit steps using reinforcement mechanisms to drive ongoing sustained engagement in the business ' innovation program.

Select one correct answer from the list:

Options:

A.

structural mechanisms

B.

reinforcement mechanisms

C.

enabling devices

D.

support structures

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Questions 17

One of the Program Leader ' s jobs in relation to Engagement is to select and deploy the engagement mechanisms most suited to special needs that arise from different functional groups and/or business units in the business.

Select one correct answer from the list:

Options:

A.

anyone, working anywhere

B.

deep deficiencies

C.

surprising new opportunities

D.

different functional groups and/or business units

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Questions 18

In the fifth step of the GInI Breakthrough Innovation Method - Incubation & Selection - teams undertake additional research studies and analyses, with the objective of collecting additional information and building a structure around which to refine a concept and thereby _____.

Options:

A.

formulate a compelling future scenario around it

B.

design an exciting new business model for it

C.

build a compelling business case for it

D.

tell a compelling story about it

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Questions 19

By running a Pilot in Stage 5 of the GInI InMS, an organization is better able to manage its risks, as doing so provides a safe, cost-effective approach to learning what?

Select one correct answer from the list

Options:

A.

What the business executives think of the final offering.

B.

What the market response will be prior to going full-scale with the offering.

C.

Whether or not the new innovation will exceed the profit targets set for it.

D.

Whether or not the new innovation will get lots of media buzz.

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Questions 20

First-Level E & S Teams do two key things that are critical to driving the business ' InMS. The second of these is to drive and facilitate __________ for choosing those ideas and opportunities that will ultimately be converted into new innovation projects.

Select one correct answer from the list

Options:

A.

the predictive analytics

B.

the coin toss process

C.

the selection process

D.

the evaluation process

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Questions 21

Build to Empathize is one of the 12 Purposes of Prototyping in which we build prototypes to develop a deeper understanding of the customer and of their world / situation / problem.

Select one correct answer from the list:

Options:

A.

Build to Learn

B.

Build to Think

C.

Build to Clarify

D.

Build to Empathize

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Questions 22

The title " Intrapreneur " first appeared in a 1978 paper by Gifford and Elizabeth Pinchot, who defined an Intrapreneur as dreamers who do.

Select one correct answer from the list:

Options:

A.

Tinkerers who believe

B.

Winners who dream

C.

Creatives who act

D.

Dreamers who do

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Questions 23

Stage 6 of the GInI Innovation Management System is called __________ and defines the business ' __________

Select one correct answer from the list

Options:

A.

Scale / Innovation Payback

B.

Pilot / Innovation Proving Ground

C.

Initiation / Innovation Pipeline

D.

Selection / Innovation Funnel

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Questions 24

Package Innovation is the use of a new package design to do what?

Options:

A.

Create perceived new value and appeal to certain consumer preferences.

B.

Create real new value and drive consumer tastes.

C.

Create the perception of a totally new product.

D.

Create no net new value but appeal to certain consumer vanity.

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Questions 25

Good Innovation Teams know how to uncover _________ and turn them into ________.

Select one correct answer from the list:

Options:

A.

Competitors’ weaknesses / advantage

B.

Industry trends / knowledge

C.

Market gaps / opportunities

D.

Exciting technology / new products

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Questions 26

With experience, Project Leaders learn to structure the work of their projects to ensure the necessary actions are taken to follow a good innovation process.

Select one correct answer from the list:

Options:

A.

manage each detail of the work their team does

B.

cast a compelling vision

C.

structure the work of their projects

D.

recruit very capable people

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Questions 27

A cardinal rule for Project Leaders leading their teams in needfinding is to never pursue a technology for the sake of technology. Why is this? "

Select one correct answer from the list:

Options:

A.

The technology may not work.

B.

They must first ensure it is as cost-effective as their competitors ' technology.

C.

There may not now or ever be a market need for that technology.

D.

There may be an even better technology waiting just around the corner.

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Questions 28

Subject Matter Expert Platforms are a lighter approach to Open Innovation where engagements are curated with SMEs, thus allowing a business to gain access to a wide variety of insights and learn critical information about a particular industry, market, technology, or business process.

Select one correct answer from the list:

Options:

A.

Subject Matter Expert Platforms

B.

Crowdsourcing Platforms

C.

Open Innovation Brokerage Platforms

D.

Cross-Industry Lateral Innovation Panels

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Questions 29

Because " The Planner " will coordinate the production and delivery of a new offering, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

Options:

A.

The Back End

B.

The Front End

C.

The Mid Zone

D.

All phases

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Questions 30

In the fourth step of the GInI Breakthrough Innovation Method—Synthesis & Capture—teams will generate as many new value models as makes sense for the situation. They can then use preliminary filtering to select the most promising models to move forward with.

Select one correct answer from the list:

Options:

A.

Select the most technologically-exciting models to move forward with

B.

Select new models to move forward with that will ensure they are as good as their competitors

C.

Select the most promising models to move forward with

D.

Eliminate all but the most certain-to-be-approved models

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Questions 31

Innovators are commonly known to have a disdain for what?

Select one correct answer from the list:

Options:

A.

Lean thinking.

B.

Making a profit.

C.

The status quo.

D.

Other people.

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Questions 32

It has been demonstrated in numerous studies that the collective wisdom of a large group can often produce noticeably better insights and ideas than the more limited perspective of a narrow group, especially when considering that those on the outside assume the _____ perspective of a situation, while those on the inside assume the _____ perspective of the situation — these two perspectives producing very different outcomes.

Options:

A.

public’s / managers’

B.

executives’ / workers’

C.

customers’ / CEOs’

D.

market’s / business’

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Questions 33

____ are outside conferences that individuals attend to be exposed to fresh thinking and diverse ideas from all over the world, as well as to interact with presenters and other attendees to further explore and develop some of those ideas. Attendees typically return home inspired with new ways of seeing and thinking and with new ideas that can be applied inside the business. Some of these inevitably make their way into the Innovation Funnel.

Options:

A.

Brain Accelerators

B.

Idea Conferences

C.

News Conferences

D.

Brainstorming Conferences

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Questions 34

A well-developed Opportunity Analysis will uncover for a business both unmet and unarticulated opportunities.

Select one correct answer from the list:

Options:

A.

Tangible and intangible opportunities

B.

Good opportunities and bad opportunities

C.

Currently untapped opportunities and future potential opportunities

D.

Unmet and unarticulated opportunities

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Questions 35

Design Thinking forces us to " think like a designer " in that it has us constantly in search of better insights.

Select one correct answer from the list:

Options:

A.

More creative ideas

B.

Design solutions

C.

Better insights

D.

New patterns

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Questions 36

Really good innovation demands really good insights because it moves a business closer to its market and allows it to ____ those markets, by better understanding those markets’ different needs.

Options:

A.

totally dominate

B.

convincingly sway

C.

reconnect in more powerful and impactful ways to

D.

extract the most value from

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Questions 37

Cross-Industry Lateral Innovation Panels are private groups of businesses from different industries who from time to time host panel sessions together where each business sends one or more leaders to engage with peers on the panel for the purpose of cross-pollinating ideas with one another. This tends to produce highly lateral thinking around different ways of doing things—aka lateral approaches. These individuals then return to their respective organizations and use their new insights as fresh fodder for the Innovation Funnel.

Select one correct answer from the list:

Options:

A.

Super-Industry Horizontal Thinking Labs

B.

Intra-Industry Lateral Thinking Teams

C.

Cross-Industry Lateral Innovation Panels

D.

Extra-Industry Horizontal Innovation Forums

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Questions 38

Whenever an Innovation Team must eventually hand off its project to another team somewhere down the road, if they do not first get upfront alignment from this downstream team and its leadership, that downstream team is likely to refuse to own the project, and thus drop it and let it die.

Select one correct answer from the list:

Options:

A.

Refuse to own the project, and thus drop it and let it die

B.

Complain to the business’ senior leadership

C.

Decide that innovation just doesn’t work

D.

Charge the Innovation Group for its time

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Questions 39

Some of the commonly-used other types of Market Research include Sentiment Analysis, Brand Tracking, and Social Media Listening.

Select one correct answer from the list:

Options:

A.

Customer Co-Creation, Kepner-Tregoe Studies, and Time & Motion Studies

B.

Anthropometric Studies, Usability Studies, and Aptitude Studies

C.

Cognitive Task Analysis, Collaborative Mind-Mapping, and Value Web Analysis

D.

Sentiment Analysis, Brand Tracking, and Social Media Listening

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Questions 40

Coming out of the Level 2 E & S Process, the overall size of a business’ Pipeline, including resources, capacities, growth demands, and the relative scope of each project, will dictate what?

Options:

A.

How many new projects get initiated each period.

B.

How many new launches the business must complete in each period.

C.

How many new projects must get killed each period.

D.

How many new projects will have to sit waiting their turn in queue.

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Questions 41

The fifth step of the GInI Breakthrough Innovation Method is known as __________________, and is intended to give teams extended time in which to further develop select concepts.

Select one correct answer from the list

Options:

A.

Germination & Election

B.

Incubation & Selection

C.

Gestation & Evaluation

D.

Rumination & Appropriation

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Questions 42

Throughout Stage 4 of the GInI InMS, the organization will have many opportunities for feedback loops, where their learnings help them to either reinforce, redirect, or kill each project.

Select one correct answer from the list:

Options:

A.

Reinforce, redirect, or kill

B.

Reimagine, renew, or accelerate

C.

Reinstate, refocus, or ignore

D.

Remove, restore, or monitor

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Questions 43

Venture Scouting is used to search out and find new startup ventures a business can invest in - a practice known as _____.

Options:

A.

New Venture Hedging

B.

Strategic Acquisitions

C.

Private Equity

D.

Corporate Venturing

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Questions 44

Stage 3 of the GInI InMS is focused on evaluating and selecting new ideas for conversion into Innovation Projects.

Select one correct answer from the list:

Options:

A.

Capturing and accumulating new ideas

B.

Focusing the organization’s ideation efforts

C.

Evaluating and selecting new ideas for conversion into Innovation Projects

D.

Helping the organization feel innovative

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Questions 45

" ______ are team sprints organized to build something entirely new in a highly-compressed timeframe, producing highly useful outcomes often in record time, which in turn become inputs for the Innovation Funnel to consider carrying further. "

Select one correct answer from the list:

Options:

A.

Design Sprints

B.

Hackathons

C.

Flash Builds

D.

Innovation Jams

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Questions 46

As a Project Leader, the Innovation Manager typically drives focused innovation work inside of a portfolio of projects.

Select one correct answer from the list:

Options:

A.

Secret skunkworks projects that few know about

B.

A portfolio of projects

C.

Individual projects

D.

The business ' innovation program

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Questions 47

____ are a rapid concept-validation method for digital innovations involving a five-day process aimed at answering several critical business questions. This is done by rapidly designing, prototyping, and user-testing the concept, compressing what might otherwise take months of development and validation work into a single week.

Options:

A.

Hackathons

B.

Flash Builds

C.

Innovation Jams

D.

Design Sprints

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Questions 48

In Stage 1 of the GInI InMS, Innovation Managers would apply the business’ _____ to focus the inputs coming into the System on certain core objectives.

Options:

A.

Innovation Plans

B.

Innovation Strategies

C.

Innovation Agendas

D.

Corporate Strategies

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Questions 49

The three phases of Innovation Projects is a concept used to categorize __________ within specific phases of an innovation project.

Select one correct answer from the list

Options:

A.

the level of risk incurred

B.

the types of work to be done

C.

the types of insight needed

D.

the amount of cost incurred

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Questions 50

The third step in the GInI Breakthrough Innovation Method—Oblique Examination—involves both divergent and convergent processes.

Select one correct answer from the list:

Options:

A.

Fast / slow

B.

Divergent / convergent

C.

Problem / solution

D.

Internal / external

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Questions 51

The starting point for producing relevant innovations is ____ about problems, not ____ about solutions.

Options:

A.

insights / insights

B.

questions / answers

C.

hypotheses / ideas

D.

theories / thoughts

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Questions 52

Technology Innovation is any new innovation that delivers greater value and/or a better customer experience as a direct consequence of using a new technology.

Select one correct answer from the list:

Options:

A.

Adding new features to the offering

B.

Hyping a new technology

C.

Initiating research and development into a new technology

D.

Using a new technology

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Questions 53

Build to Compare is one of the 12 Purposes of Prototyping in which we build prototypes to undertake comparative benchmarking between proposed new solutions and existing solutions, so that we can figure out how to solve our customer’s problem better.

Select one correct answer from the list:

Options:

A.

Build to Empathize

B.

Build to Decide

C.

Build to Learn

D.

Build to Compare

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Questions 54

Though __________ is often required, it can be costly. For that reason Innovation Teams must first try to use __________ as much as they can.

Select one correct answer from the list

Options:

A.

Primary Research / Secondary Research

B.

Deep Research / Shallow Research

C.

Secondary Research / Primary Research

D.

Initial Research / Follow-on Research

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Questions 55

The final step for projects in the Back End is to ramp up production and deliver of the offering. This completes the process of taking a new idea from concept to reality, and - because of scaling up the offering - is where the business will finally begin to do what?

Select one correct answer from the list

Options:

A.

Realize its return on the investment.

B.

Reward the team that launched the offering.

C.

Relax and enjoy the benefits for the next several years.

D.

Be able to tout how innovative it is.

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Questions 56

Colloquially, the Front End of Innovation is referred to as Innovation’s First Mile.

Select one correct answer from the list:

Options:

A.

Innovation’s First Mile

B.

Innovation’s Roadmap

C.

Innovation’s Long Road

D.

Innovation’s Last Mile

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Questions 57

Customer Experience Innovation involves ______ to produce a greater sense of value by those encountering it.

Select one correct answer from the list:

Options:

A.

The staging of a purposefully-designed and orchestrated new customer experience.

B.

The delivery of a new product that delivers a much better product experience.

C.

The use of marketing to tell the world yours is a much better experience.

D.

The delivery of a new service that delivers a much better service experience.

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Questions 58

A key principle in Design Thinking is that most of the problems we encounter are __________ when we first encounter them.

Select one correct answer from the list

Options:

A.

Ill-framed

B.

not worth solving

C.

too big

D.

already solved

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Exam Code: CInP
Exam Name: Certified Innovation Professional (CInP)
Last Update: Apr 7, 2026
Questions: 195
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