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AMA PCM Dumps Questions Answers

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Professional Certified Marketer

Last Update Apr 24, 2024
Total Questions : 316

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Total Questions : 316

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Professional Certified Marketer Questions and Answers

Questions 1

QuickFix Inc., a clothing supplier, sends an advanced shipping notice document to Western Stores. Which of the following information is most likely to be conveyed by this document?

Options:

A.

Details regarding transfer of ownership and so forth

B.

Information relating to the previous owners

C.

Details related to size and quantity of shipment

D.

Details related to price of the shipment

E.

Details related to the warehousing of the shipment

Questions 2

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

Options:

A.

Have you used the services of Horpine Analytics?

B.

What are companies that you depend on for your business needs?

C.

What companies do you think of first when you hear the phrase market analysis?

D.

When was the last time you used an analytics tool?

E.

What is the likelihood of recommending Horpine Analytics to others?

Questions 3

Recency, frequency, monetary (RFM) analysis is based on the concept that

Options:

A.

most consumers follow the standard AIDA process when viewing an ad.

B.

the best predictor of future behavior is past and present behavior.

C.

demographics are the basis of all good market research data.

D.

the best customers for a product are the existing customers.

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