Adobe AD0-E555 Dumps Questions Answers

 The Change Program Status flow step is used to update the status of a person in a program based on the criteria defined in the Smart List of the smart campaign. For example, if the Smart List filters people who opened an email, the Change Program Status flow step can assign them the status of “Opened Email” in the program. This helps to track the progress and engagement of people in different programs and channels. The Change Program Status flow step also adds the person to the program if they are not already a member, unless a choice is specified in the flow step that overrides this behavior. The available statuses depend on the channel of the program, which can be customized in the Admin section of Marketo Engage. References: 

https://nation.marketo.com/t5/knowledgebase/behavior-of-quot-change-program-status-quot-flow-step-with-a/ta-p/248382

https://nation.marketo.com/t5/knowledgebase/behavior-of-quot-change-program-status-quot-flow-step-with-a/ta-p/248382

• An Engagement Program is a type of program that allows users to create and manage long-term, multi-touch nurture campaigns for different audiences and stages of the customer journey1.
• A single stream Engagement Program is an Engagement Program that has only one stream, which is a collection of content pieces that are delivered to the members of the program in a specific order and frequency2.
• A cast is the act of sending out a piece of content from a stream to the members of the program who are eligible to receive it3.
• Content exhaustion occurs when a member of the program has received all the content pieces in the stream and has nothing left to receive4.
• The Engagement Dashboard is a tool that provides users with insights and analytics on the performance and health of their Engagement Programs5.
• The Exhausted Content Notifications are a feature of the Engagement Dashboard that shows users how many people in each stream will become exhausted after the next cast, and how many people are already exhausted6.
• To find the number of people in a single stream Engagement Program who will become exhausted after the next cast, the marketing analyst needs to do the following steps:

References:

1: Engagement Programs - Marketo Docs - Product Documentation 2: Create an Engagement Program Stream - Marketo Docs - Product Documentation 3: Schedule an Engagement Program Cast - Marketo Docs - Product Documentation 4: Exhausted Content in Engagement Programs - Marketo Docs - Product Documentation 5: Engagement Dashboard - Marketo Docs - Product Documentation 6: Exhausted Content Notifications - Marketo Docs - Product Documentation

• Adobe Marketo Engage allows users to create and manage email campaigns using Email Programs, which are a type of program that contains an email asset and a smart campaign to send it1.
• To add people to an Email Program, users can import a list of leads from a .csv file or use a smart list to define the target audience2.
• However, once an Email Program is approved, it cannot be edited or changed, including adding or removing people from the list3. This is to ensure that the email content and recipients are consistent and compliant with the email regulations4.
• Therefore, if a marketing manager tries to import another list into an approved Email Program, the second list import will fail because the program has already been approved and cannot be modified3.
• To avoid this issue, the marketing manager should either import all the lists before approving the Email Program, or create a new Email Program for the second list and send it separately5.

References:

1: Email Programs - Marketo Docs - Product Documentation 2: Add People to an Email Program - Marketo Docs - Product Documentation 3: Edit an Approved Email Program - Marketo Docs - Product Documentation 4: What is Adobe Marketo Engage? 5: Marketo Engage - Marketing Automation Benefits | Adobe