VMA Value Methodology Associate Questions and Answers

The Evaluation Phase of the Value Methodology (VM) Job Plan involves assessing ideas using a three-level filtering process, as taught in the VMF 1 course (Core Competency #7: Evaluation and Selection of Alternatives). According to SAVE International’s Value Methodology Standard, the three levels of filters are Coarse, Medium, and Fine (as confirmed in Question 33). The standard further specifies that “the Fine filter applies detailed evaluation techniques, such as an evaluation matrix, to select the best ideas for development by scoring them against weighted criteria.” An evaluation matrix (e.g., a weighted matrix, as noted in Question 11) is a tool where ideas are scored based on criteria like cost, performance, and risk, with weights reflecting their importance (as in Question 51). This detailed, quantitative approach is used in the Fine filter to make final selections after the Coarse (initial screening) and Medium (shortlisting) filters have narrowed down the ideas.

Option A (Fine) is correct, as the Fine filter uses an evaluation matrix technique for detailed idea selection.

Option B (Reasonable) is incorrect because “Reasonable” is not one of the three filter levels; the correct levels are Coarse, Medium, and Fine.

Option C (Medium) is incorrect because the Medium filter involves a more general assessment (e.g., comparing ideas against criteria), not the detailed matrix technique.

Option D (Coarse) is incorrect because the Coarse filter is for initial screening (eliminating unfeasible ideas), not detailed evaluation with a matrix.

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool sometimes used in Value Methodology, particularly during the Information Phase or Evaluation Phase, to assess the context of a project or product, as taught in the VMF 1 course (Core Competency #3: Value Methodology Job Plan). According to SAVE International’s Value Methodology Standard, “SWOT analysis evaluates internal and external factors: Strengths and Weaknesses are internal attributes of the system or organization, while Opportunities and Threats are external attributes from the environment.”

Strengths: Internal, helpful attributes (e.g., strong design team).

Weaknesses: Internal, harmful attributes (e.g., high production costs).

Opportunities: External, helpful attributes (e.g., market demand).

Threats: External, harmful attributes (e.g., regulatory changes).

This framework helps the VM team identify factors that could impact the study’s success, such as external opportunities to leverage or threats to mitigate.

Option A (Strengths and opportunities are internal attributes) is incorrect because opportunities are external, not internal.

Option B (Threats and strengths are harmful attributes) is incorrect because strengths are helpful, not harmful.

Option C (Strengths and weaknesses are helpful attributes) is incorrect because weaknesses are harmful, not helpful.

Option D (Opportunities and threats are external attributes) is correct, as both are external factors in SWOT analysis.

In Value Methodology, cost analysis often involves evaluating the economic impact of alternatives over time, which requires understanding the time value of money. The VMF 1 course, under Core Competency #4 (Cost Analysis), includes financial concepts like discounting cash flows to assess long-term value. The concept of converting all costs to a common reference point in today’s dollars refers toPresent Worth (or Net Present Value, NPV). According to SAVE International’s Value Methodology Standard, Present Worth (or NPV) is used to “evaluate the economic feasibility of alternatives by discounting future cash flows to their present value, accounting for the time value of money.” This process converts all costs and benefits (adjusted for time, value, and money) to a single value in today’s dollars using a discount rate, allowing for a fair comparison of alternatives.

Option A (Return on Investment or ROI) is incorrect because ROI measures profitability as a percentage and does not convert costs to a present value.

Option B (Present Worth or Net Present Value) is correct because NPV accounts for the effects of time, value, and money by discounting future cash flows to today’s dollars.

Option C (Discount Rate) is incorrect because the discount rate is the rate used in NPV calculations, not the method of converting costs itself.

Option D (Simple Payback or Breakeven Point) is incorrect because payback measures the time to recover an investment and does not account for the time value of money or convert costs to present value.

In the context of Value Methodology, cost analysis often involves financial concepts to evaluate the economic impact of alternatives, including understanding the time value of money. The VMF 1 course, under Core Competency #4 (Cost Analysis), includes basic financial metrics relevant to value studies, such as discounting cash flows to assess long-term value. The nominal rate of increase in the value of money over time, after subtracting for inflation, refers to thereal discount rate. In financial terms, as per standard economic principles taught in VMF 1, the discount rate is the rate used to discount future cash flows to their present value, and thereal discount rateis the nominal discount rate adjusted for inflation (i.e., real discount rate = nominal discount rate − inflation rate). This measures the true increase in the value of money over time, excluding inflationary effects.

Option A (Simple Payback or Breakeven Point) is incorrect because payback measures the time required to recover an investment, not the rate of increase in money’s value.

Option B (Return on Investment or ROI) is incorrect because ROI measures the profitability of an investment as a percentage, not the rate of increase in money’s value over time.

Option C (Discount Rate) is correct because the real discount rate, after subtracting inflation, defines the nominal rate of increase in the value of money over time, as used in financial analyses within VM studies.

Option D (Present Worth or Net Present Value) is incorrect because NPV is the result of discounting future cash flows to their present value using a discount rate, not the rate itself.

Function Analysis in Value Methodology involves identifying and classifying functions using verb-noun combinations, as taught in the VMF 1 course (Core Competency #2). The basic function of an item is its primary purpose—what it must do to fulfill its intended use. For a bicycle, the basic function is the most general and essential action it performs. According to SAVE International’s Value Methodology Standard, functions should be defined in broad, measurable terms (e.g., verb-noun format) to capture the core purpose. The basic function of a bicycle is to “provide transportation,” as this encompasses its primary role of enabling movement for people or goods.

Option A (Transport Mass) is incorrect because “mass” is too vague and not specific to the bicycle’s purpose; it could apply to any object being moved.

Option B (Move People) is incorrect because, while a bicycle often moves people, this is a secondary function—bicycles can also transport goods (e.g., in cargo bikes), so it’s not the most fundamental function.

Option C (Provide Transportation) is correct because it captures the bicycle’s primary purpose in the broadest sense, covering both people and goods, aligning with VM’s focus on defining basic functions at a high level.

Option D (Transport Goods) is incorrect because transporting goods is a specific use case, not the bicycle’s primary function, which is broader.

In Value Methodology, value is defined as the relationship between function and cost (value = function/cost), and different types of value are analyzed to assess worth, as taught in the VMF 1 course (Core Competency #4: Cost Analysis). According to SAVE International’s Value Methodology Standard, the types of value include:

Cost Value: “The sum of labor, material, overhead, and other resources required to produce the subject.” It represents the actual cost to create or deliver the product or system.

Use Value: The value of the functions the subject performs (e.g., what it does for the user).

Esteem Value: The value associated with prestige, aesthetics, or desirability (e.g., brand value).

Exchange Value: The value of the subject in terms of what it can be exchanged for (e.g., market value).

The question asks for the type of value that is the sum of labor, material, and other resources, which directly matches the definition ofCost Value. For example, the cost value of a car includes the costs of its parts, labor to assemble it, and overhead expenses.

Option A (Esteem Value) is incorrect because esteem value relates to subjective desirability, not production costs.

Option B (Exchange Value) is incorrect because exchange value is the market value, not the cost to produce.

Option C (Use Value) is incorrect because use value reflects the functional utility, not the resource costs.

Option D (Cost Value) is correct, as it is defined as the sum of resources required to produce the subject.

Value Methodology (VM), as defined by SAVE International in the Value Methodology Fundamentals 1 (VMF 1) course, is a systematic, step-by-step approach to improve the value of a project, product, or process by optimizing the function-to-cost ratio. According to SAVE International’s Value Methodology Standard, VM is described as “a systematic and structured approach for improving projects, products, and processes… to achieve the optimum balance between function, performance, quality, safety, and cost.” The VM Job Plan, a core component of VM, involves a step-by-step process (six phases: Information, Function Analysis, Creative, Evaluation, Development, and Presentation) that can be likened to a design review because it evaluates and enhances the design or process to improve value.

Option A (suggestion program) is incorrect because VM is not merely about collecting suggestions; it is a structured methodology with defined phases and tools like function analysis.

Option B (cost reduction exercise) is incorrect because VM focuses on improving value, not just reducing costs—cost reduction may occur, but only if it does not compromise essential functions.

Option C (step-by-step design review) aligns with VM’s systematic nature, as the Job Plan reviews and improves designs or processes through structured phases, making it the best fit.

Option D (eight-phase process) is incorrect because the VM Job Plan has six phases, not eight, as established in SAVE International’s standards.

The Value Methodology (VM) Job Plan, as outlined in the VMF 1 course and SAVE International’s Value Methodology Standard, consists of six phases: Information, Function Analysis, Creative, Evaluation, Development, and Presentation. This was established in Question 1, where the VM Job Plan was confirmed to have six phases. The last four phases, therefore, are: Creative, Evaluation, Development, and Presentation. However, the options include “Implementation,” which is not a formal phase in the standard VM Job Plan but is often considered a post-study activity (e.g., in the post-study phase, where recommendations are implemented). For the purposes of the VMA exam, which focuses on the VMF 1 curriculum, Implementation is sometimes treated as an extension of the Presentation Phase, where the team ensures stakeholder buy-in and facilitates the transition to implementation.

Thus, the correct sequence of the last four phases, interpreting Implementation as the post-Presentation activity, is:

Creative(third phase, but the first of the last four).

Evaluation(fourth phase): Assess ideas for feasibility and value improvement.

Development(fifth phase): Refine selected ideas into actionable proposals.

Presentation(sixth phase): Present recommendations to stakeholders for approval and implementation.

Implementation: Follows Presentation as a post-study activity to execute the recommendations.

Option A (Development, Presentation, Evaluation, and Implementation) is incorrect because Evaluation must precede Development—ideas are evaluated before being developed into proposals.

Option B (Evaluation, Development, Presentation, and Implementation) is correct, as it follows the VM Job Plan’s sequence and includes Implementation as the post-study step.

Option C (Evaluation, Development, Implementation, and Presentation) is incorrect because Presentation (delivering recommendations) must occur before Implementation.

Option D (Development, Evaluation, Presentation, and Implementation) is incorrect because Development cannot precede Evaluation in the VM Job Plan.

In Value Methodology, cost analysis often involves financial metrics like the payback period to evaluate the economic feasibility of alternatives, as taught in the VMF 1 course (Core Competency #4: Cost Analysis). According to SAVE International’s Value Methodology Standard, the payback period is “the time required for the cumulative savings or benefits from an investment to equal the initial cost, calculated as Initial Investment ÷ Annual Savings.” Here, the organization invests $160,000 in a software system that saves $3,000 per year.

Payback Period = Initial Investment ÷ Annual Savings

Payback Period = $160,000 ÷ $3,000 = 53.333 years

Rounding to the nearest whole number, the payback period is approximately 53 years.

The question does not specify adjustments for the time value of money (e.g., discounting), which aligns with the simple payback method commonly used in VM for straightforward analysis.

Option A (45 years) is incorrect because 160,000 ÷ 3,000 = 53.333, not 45.

Option B (50 years) is incorrect because it underestimates the payback period (53.333 years).

Option C (53 years) is correct, as it matches the calculated payback period when rounded.

Option D (56 years) is incorrect because it overestimates the payback period.

A Value Methodology (VM) study is a structured effort that applies the VM process to improve the value of a project, product, or process by optimizing the function-to-cost ratio. According to SAVE International’s Value Methodology Standard, a VM study is defined as “a systematic application of recognized techniques by a multi-disciplined team to identify the functions of a project or process, establish a worth for each function, and develop alternatives to achieve those functions at the lowest overall cost while maintaining performance.” The VMF 1 course emphasizes that a VM study follows the six-phase VM Job Plan (Information, Function Analysis, Creative, Evaluation, Development, and Presentation) to systematically improve value, making it a structured effort.

Option A (structured effort using the VM process) directly aligns with SAVE International’s definition of a VM study, focusing on the systematic application of the VM process to enhance value.

Option B (must be led by a Certified Value Specialist) is incorrect because, while a Certified Value Specialist (CVS) often leads VM studies, the VMF 1 course and VMA certification allow non-CVS team members to participate in and contribute to VM studies under guidance, meaning it’s not a requirement.

Option C (undertaken after the design is completed) is incorrect because VM studies can be conducted at various stages of a project lifecycle—concept, design, or implementation—not only after the design is completed. The VMF 1 course highlights that early application of VM yields the greatest benefits.

Option D (business improvement best practice) is a broader statement and not specific to the definition of a VM study, though VM can contribute to business improvements. It does not best describe a VM study compared to Option A.

Value Methodology emphasizes applying VM early in a project or product lifecycle to maximize its impact on costs and outcomes, as taught in the VMF 1 course (Core Competency #1: Value Methodology Overview). According to SAVE International’s Value Methodology Standard, “the greatest opportunity to influence a project’s impacts and costs occurs during the planning phase, when decisions about design, scope, and requirements are made.” Early intervention allows the VM team to optimize functions and reduce costs before they are locked in by detailed design or implementation. This principle is often illustrated by the “cost influence curve,” which shows that the ability to influence costs decreases as the project progresses, while the cost to make changes increases.

Option A (Operating) is incorrect because, during operation, most costs are already incurred, and changes are costly and limited in impact.

Option B (Planning) is correct, as it is the phase where VM can most effectively influence design and cost decisions, per VM standards.

Option C (Organizing) is incorrect because organizing is a management function, not a distinct lifecycle phase for applying VM.

Option D (Maintaining) is incorrect because maintenance occurs late in the lifecycle, when cost influence is minimal.

The Information Phase is the first phase of the Value Methodology (VM) Job Plan, as outlined in the VMF 1 course (Core Competency #3: Value Methodology Job Plan). According to SAVE International’s Value Methodology Standard, “the primary objective of the Information Phase is to obtain a thorough understanding of the subject of the VM study by gathering and analyzing data on project scope, costs, constraints, objectives, and stakeholder needs.” This phase establishes the foundation for the entire study by ensuring the team fully understands the project, its goals, and its constraints before proceeding to function analysis. While obtaining the voice of the customer (e.g., through focus panels, as noted in Question 34) and creating cost models are activities within this phase, the overarching objective is to understand the subject comprehensively.

Option A (Understand the subject) is correct, as it directly aligns with the primary objective of the Information Phase per VM standards (also noted in Question 14).

Option B (Obtain the voice of the customer) is incorrect because, while this is an activity within the Information Phase, it is not the primary objective; the broader goal is understanding the subject.

Option C (Create a cost model) is incorrect because cost modeling is a specific activity within the Information Phase, not the primary objective.

Option D (Transform information) is incorrect because transforming information occurs later (e.g., during Function Analysis or Development), not as the primary goal of the Information Phase.

Cost analysis in Value Methodology often involves financial techniques to evaluate the economic feasibility of alternatives, as taught in the VMF 1 course (Core Competency #4: Cost Analysis). According to SAVE International’s Value Methodology Standard, “the time value of money is essential in costing techniques that account for costs and benefits over time, such as Life Cycle Cost (LCC).”Life Cycle Costis defined as “the total cost of a system or product over its entire life, including acquisition, operation, maintenance, and disposal, discounted to present value using the time value of money.” The time value of money ensures that future costs and benefits are adjusted to their present value using a discount rate (as noted in Questions 6 and 7), making LCC a comprehensive method for comparing alternatives in VM studies.

Option A (Return on Investment) is incorrect because, while ROI can consider the time value of money in some calculations, it is not essential; ROI is often calculated as a simple percentage (Profit ÷ Investment).

Option B (Life Cycle Cost) is correct, as LCC inherently requires the time value of money to discount future costs to present value, ensuring a fair comparison over the project’s life.

Option C (Simple Payback) is incorrect because simple payback (as calculated in Question 26) does not account for the time value of money; it simply divides the initial investment by annual savings.

Option D (Break-even point) is incorrect because the break-even point (similar to payback) typically does not incorporate the time value of money; it focuses on the point where costs equal revenues.

Risk management in Value Methodology (VM) includes strategies for both threats and opportunities, particularly during the Implementation Planning phase, as taught in the VMF 1 course (Core Competency #8: Implementation Planning). According to SAVE International’s Value Methodology Standard, which aligns with project management best practices (e.g., PMI’s PMBOK, as noted in Question 28), risk response strategies for opportunities include:

Exploit: Ensure the opportunity is realized by taking actions to make it certain (e.g., assigning the best resources).

Share: Partner with others to increase the likelihood or benefit of the opportunity (e.g., joint ventures).

Enhance: Increase the probability of the opportunity occurring and/or the magnitude of its beneficial results (e.g., by improving conditions or amplifying benefits).

Accept: Take no action to influence the opportunity.

The question specifically asks for the strategy that seeks to “increase the probability of an opportunity occurring and/or the magnitude of results being beneficial,” which directly matches the definition ofEnhance. For example, in a VM study, enhancing an opportunity might involve marketing a new feature to increase its adoption rate (probability) or improving its design to maximize savings (magnitude).

Option A (Exploit) is incorrect because exploiting ensures the opportunity happens, not necessarily increasing its probability or magnitude.

Option B (Share) is incorrect because sharing involves collaboration, not directly increasing probability or magnitude.

Option C (Mitigate) is incorrect because mitigation applies to threats, not opportunities.

Option D (Enhance) is correct, as it focuses on increasing the probability and/or magnitude of an opportunity’s benefits.

The Creativity Phase (also known as the Creative Phase) is the third phase of the Value Methodology (VM) Job Plan, as taught in the VMF 1 course (Core Competency #6: Creative Thinking and Idea Generation). According to SAVE International’s Value Methodology Standard, “the objective of the Creativity Phase is to generate a large quantity of improvement ideas through brainstorming and other creative techniques, focusing on alternative ways to perform the functions identified in the Function Analysis Phase.” This phase emphasizes divergent thinking to produce as many ideas as possible without judgment, as supported by the ground rules discussed in Question 10 (e.g., encouraging openness, freewheeling, and recording ideas). The generated ideas are then evaluated in the next phase (Evaluation Phase).

Option A (Develop improvement ideas) is incorrect because development occurs in the Development Phase, where selected ideas are refined into actionable proposals, not in the Creativity Phase.

Option B (Select improvement ideas) is incorrect because selection occurs in the Evaluation Phase, not Creativity.

Option C (Prioritize improvement ideas) is incorrect because prioritization also occurs in the Evaluation Phase (as noted in Question 33 with the coarse-medium-fine filters).

Option D (Generate improvement ideas) is correct, as it matches the primary objective of the Creativity Phase in the VM Job Plan.