In which Roadmap Feature bucket would a Product Manager place an add-on Feature?
Which is a good example of a pivot that would indicate that Customers want to pay in a different way?
The Lean Portfolio Management team is reviewing new work moving through the Portfolio Kanban. Request 1 is incremental innovation and can likely be done by one ART in one PI. Request 2 is a major opportunity impacting multiple stages of the Value Stream, likely requiring the
participation of two ARTs over multiple PIs. Which backlog should each request be added?
A company that typically markets to small companies has a growth strategy to sell to larger organizations. The Product Manager is in charge of a new application and must recommend which of the following segments to address first.
Segment 1: Top 1,000 very large companies (over 25,000 employees); dominated by large Enterprise application vendors who sell the app as an add-on module but need to be better integrated into their other applications. Customer anecdotes indicate low satisfaction.
Segment 2: 5.8 million US-based small businesses (under 500 employees); tasks are often done in spreadsheets. Competitors are small privately-owned software companies offering desktop-based solutions. The company already has a good market share in this segment.
What should be the recommendation for the next 12 months?
The business wants to avoid losing Customers. A new Feature to address that could be placed in which category?
What aspect of a product or service does the "Golden Circle" consider most important to communicate to prospective Customers?
When dealing with a complex product, what is best defined as a secondary persona?
Which research activity primarily drives product strategy instead of product design?