A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement: ' How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles? ' Which business goal is aligned with this challenge statement?
Customer service surveys and user feedback reveal Cloud Kicks ' users desire new features on the sales platform. How should the strategy designer collaborate with the UX designer to ensure those features are both viable and feasible?
Cloud Kicks is going to conduct research with users of its products to better understand their needs. What are some safeguards that should be put in place to ensure the research is conducted ethically?
Cloud Kicks (CK) has spent several months working to align the entire company around a vision based on inclusivity in the digital age. Because this project will span several years, the design team is concerned the vision will eventually be lost. What should CK do to maintain the vision and create transformative change?
A strategy designer at Cloud Kicks conducted a series of interviews with business stakeholders and customers to gain insights into existing customer support operations and wrote the design challenge statement. Which option reflects the format of the design challenge statement?
As part of Cloud Kicks ' new self-service strategy, researchers want to collect personally identifiable information to share in an aggregate format. Which considerations should a strategy designer share?
Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits. Which Salesforce product should be recommended for this business need?
Cloud Kicks feels confident about its vision for a new loyalty program and has received approval from leadership to begin development. What is needed from the strategy designer to inform a roadmap from MVP to mature offering?
Cloud Kicks (CK) plans to launch a new online store with a special emphasis on improving user experience. CK ' s strategy designer has to justify the investment to senior leadership. What is a key deliverable to communicate a roadmap to success?
The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program. Which mapping process should the designer use to achieve this goal?
A start up company that develops machine learning based tools which track the performance of carbon offsets wants to reinforce the positive perception of the validity of its data. The company starts by developing a need statement and a challenge statement. What is the commonality between the two statements?
Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service tools? Which metric should define a successful transformation outcome?
Cloud Kicks ' product team is focused on a new business-casual clothing line that they think will account for over half of the company ' s revenue in the future. Which trend should influence desirability the most?
Cloud Kicks (CK) has successfully implemented a new solution for its sales team. Now, there is a focus on driving user adoption of the new solution. What should CK do to begin driving internal user adoption?
Cloud Kicks (CK) is designing an in person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way. Which Salesforce product should CK invest in to efficiently enable the desired experience?
The design team is working on a high-fidelity prototype to create a more enjoyable user experience. The development team is busy and focused on the build, so the design team wants to engage them efficiently. What is a key reason why they would engage the developer team?
The strategy designer at Cloud Kicks has worked with the development team to create a cross- cloud 360 prototype based on a concept to create a better customer experience and help drive revenue. What should the designer produce to get buy-in from the business stakeholders?
A strategy designer is planning a remote workshop with a team from their partner company using a new digital collaboration tool. Many employees at the partner company have much less experience with technology. Which activity should ensure the workshop is accessible to all participants?
The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program. Which mapping process should the designer use to achieve this goal?
Cloud Kicks ' strategy designer needs to communicate a new product vision but is only able to access key stakeholders virtually. Which technique should the designer use to ensure the audience remains engaged?
A strategy designer is planning a remote workshop with a team from their partner company using a new digital collaboration tool. Many employees at the partner company have much less experience with technology. Which activity should ensure the workshop is accessible to all participants?
After a series of interviews with key stakeholders, a strategy designer realizes the company is duplicating efforts across internal teams, each creating similar programs for customer engagement. Which approach should the designer propose to create alignment?
A strategy designer is hired to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie. Which method of co-design workshop should be used?
A strategy designer creates a bridge from the project vision to product development through prioritization. Which factor should be considered to minimize cost and maximize value?
Cloud Kicks (CK) wants to make sure its customers understand the connection between its products and its goal of sustainable manufacturing. CK initiates a project to integrate sustainable messaging into its commerce experience. What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?
Cloud Kicks (CK) is interested in collecting data passively from customers while they are exercising in the company ' s latest footwear. CK plans to collect heart rate and activity levels and then overlay this data with self-reported weight, age, and health behavior information to provide fitness recommendations. What should a strategy designer recommend before CK commits to this project?
Cloud Kicks has a complex manufacturing process that allows several factories to contribute to the production of a custom footwear order. The design team is asked to make a new, more efficient process to reduce the time between order placement and delivery to customers. Which approach should the team use?
Cloud Kicks ' sales representatives are complaining that some Lightning web components developed as part of the partner onboarding process are slow to load and often unresponsive. What would be the best recommendation to the team to identify the challenges and remediate the issue?
During the ideation stage, a Cloud Kicks team developed a low fidelity prototype to help the company hone its strategy. Which question should the strategy designer focus on next to ensure success?
A start-up company that develops machine learning-based tools which track the performance of carbon offsets wants to reinforce the positive perception of the validity of its data. The company starts by developing a need statement and a challenge statement. What is the commonality between the two statements?
A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge. What should the designer do?
A financial technology company develops an app for wealth management firms and receives initial success upon launch. Which metric should be used to measure the longevity of the product and long- term growth potential?
A cross-disciplinary design team is looking at an affinity map of insights. Which question should the team use to prioritize and turn them into design opportunities?
A strategy designer proposes a multi-step strategy to reach the ultimate goal of making Cloud Kicks a net- zero company. The first step includes analyzing emissions and integrating data-driven insights into operational planning to reduce the carbon footprint of logistics. Each subsequent step builds on prior work and increases measurable progress until the goal is reached. Which tool should the designer use to connect short-term efforts with long-term impact goals?
A strategy designer at Cloud Kicks presents an experience narrative to drive stakeholder alignment for a new product vision. In addition to the narrative, what should the designer provide to create alignment?
The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to invite these customers to a co-creation workshop for a new loyalty program being developed. What is a direct outcome of co-creating with customers?
Cloud Kick ' s sales representatives are complaining about lack of flexibility when they need to create complex quotes and configure product solutions. What should the Strategy Designer recommend to streamline their sales cycle?
A global consumer package goods company is about to engage in a digital transformation effort to help siloed departments collaborate more efficiently. The strategy designer and an organizational designer partner to prototype new ways of cross-departmental collaboration. What is a key objective the team should focus on?
A strategy designer is presenting their new service vision to an executive audience. What should the designer include in the executive summary to meet the audience ' s needs?
A strategy designer is facilitating a critique on a concept for their company ' s new loyalty program, and they ' re getting a lot of subjective feedback representing personal opinions. What is the most common reason for this, assuming good intent from all participants?
Cloud Kicks ' primary business goal for its new customer acquisition program is to increase diversity. Which inclusive design tactic should help the company solve problems for the broadest possible audience?
Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities. What is the most effective way a strategy designer could influence the stakeholders?
A strategy designer is facilitating a cross-functional critique on a concept for their company ' s new loyalty program. What should the designer do to ensure all voices are heard, regardless of position?
Cloud Kicks has designed two new features for its online shopping experience. Feature A is a tracker to show existing customers when their footwear will arrive. Feature B gives the option to invite friends to purchase, too, focusing on acquiring new customers. Which criteria should the strategy designer use to determine which feature to build first?
A strategy designer at Cloud Kicks discovered a complex UX problem with its online shopping platform and now needs to effectively describe the problem in the customer context. This description should speak to the urgency of the problem, be a call-to-action for others to be involved, and inspire hope for change. Which type of statement should the designer make?
A start-up specializing in creating healthcare apps for both patients and family caregivers is looking for ideas to develop new features. The company plans on organizing a brainstorming session with staff members from various teams. What is a rule strategy designers should follow when facilitating a brainstorming session?
The strategy designers at Cloud Kicks are leading a large number of projects initiated by various stakeholders. They implement an Impact matrix to help them prioritize their work. What is the purpose of an Impact & Effort matrix?
Cloud Kicks has expanded its business recently by offering customizable footwear and the ability to price by customer. Along with Sales Cloud, they are looking into additional product options that would help sales reps configure their orders easily. Which Salesforce product should be considered for this business need?
Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy designer to partner with the manufacturing team to look for opportunities to improve on its sustainability goals. What should the designer do to build and rationalize a case with this new team?