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Plat-UX-102 Salesforce Certified Platform Strategy Designer Questions and Answers

Questions 4

A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement: ' How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles? ' Which business goal is aligned with this challenge statement?

Options:

A.

Increase overall electric vehicle sales by 20% annually

B.

Increase positive environmental impact brand awareness

C.

Increase online engagement with the company marketing site

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Questions 5

Customer service surveys and user feedback reveal Cloud Kicks ' users desire new features on the sales platform. How should the strategy designer collaborate with the UX designer to ensure those features are both viable and feasible?

Options:

A.

Co-create a journey map with users

B.

Identify user quotes to make the case.

C.

Align design implications to business goals.

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Questions 6

Cloud Kicks is going to conduct research with users of its products to better understand their needs. What are some safeguards that should be put in place to ensure the research is conducted ethically?

Options:

A.

A hypothesis, project plan, and financial reimbursement for users

B.

A code of conduct, ethics training, and a research data handling policy

C.

A customer journey map, research scenario, and a RAID log

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Questions 7

Cloud Kicks (CK) has spent several months working to align the entire company around a vision based on inclusivity in the digital age. Because this project will span several years, the design team is concerned the vision will eventually be lost. What should CK do to maintain the vision and create transformative change?

Options:

A.

Align the vision to current industry trends.

B.

Realize the vision must be driven by business goals.

C.

Continuously align business goals to the vision.

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Questions 8

A strategy designer at Cloud Kicks conducted a series of interviews with business stakeholders and customers to gain insights into existing customer support operations and wrote the design challenge statement. Which option reflects the format of the design challenge statement?

Options:

A.

As a user, I want to see trending support resources upon the first login to customer support so I can save my time.

B.

How might we save our existing customers time by preemptively serving the info they need to deflect the customer support calls?

C.

Unify platforms and centralize support operations to save customers time and reduce business costs.

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Questions 9

As part of Cloud Kicks ' new self-service strategy, researchers want to collect personally identifiable information to share in an aggregate format. Which considerations should a strategy designer share?

Options:

A.

Globally-accepted privacy act

B.

Applicable privacy acts

C.

Cookie consent requirements

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Questions 10

Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits. Which Salesforce product should be recommended for this business need?

Options:

A.

Consumer Goods Cloud

B.

Loyalty Cloud

C.

Marketing Cloud

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Questions 11

Cloud Kicks feels confident about its vision for a new loyalty program and has received approval from leadership to begin development. What is needed from the strategy designer to inform a roadmap from MVP to mature offering?

Options:

A.

Phases of feature development

B.

Effort sizing and user story points

C.

Instrumentation and POC prototypes

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Questions 12

Cloud Kicks (CK) plans to launch a new online store with a special emphasis on improving user experience. CK ' s strategy designer has to justify the investment to senior leadership. What is a key deliverable to communicate a roadmap to success?

Options:

A.

Sample store screen wireframes

B.

Business capability map

C.

User acceptance test cases

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Questions 13

The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program. Which mapping process should the designer use to achieve this goal?

Options:

A.

Journey Mapping

B.

Service Mapping

C.

Ecosystem Mapping

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Questions 14

A start up company that develops machine learning based tools which track the performance of carbon offsets wants to reinforce the positive perception of the validity of its data. The company starts by developing a need statement and a challenge statement. What is the commonality between the two statements?

Options:

A.

Both are tactics intended to solve a problem.

B.

Both are solution-free statements.

C.

Both explain the scope of the possible solution.

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Questions 15

Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service tools? Which metric should define a successful transformation outcome?

Options:

A.

Increased human takeover rate

B.

Decreased length of support calls

C.

Increased goal completion rate

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Questions 16

Cloud Kicks ' product team is focused on a new business-casual clothing line that they think will account for over half of the company ' s revenue in the future. Which trend should influence desirability the most?

Options:

A.

Supply chain issues that delay product availability

B.

Digital ' product passports ' to help prevent counterfeiting

C.

Hybrid work emphasizing the need for color and comfort

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Questions 17

Cloud Kicks (CK) has successfully implemented a new solution for its sales team. Now, there is a focus on driving user adoption of the new solution. What should CK do to begin driving internal user adoption?

Options:

A.

Develop promotional videos to create hype and raise awareness.

B.

Create a leaderboard and reward adoption behaviors.

C.

Start with the executive management team to champion the adoption.

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Questions 18

Cloud Kicks (CK) is designing an in person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way. Which Salesforce product should CK invest in to efficiently enable the desired experience?

Options:

A.

Scheduler

B.

Field Service

C.

Service Cloud

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Questions 19

The design team is working on a high-fidelity prototype to create a more enjoyable user experience. The development team is busy and focused on the build, so the design team wants to engage them efficiently. What is a key reason why they would engage the developer team?

Options:

A.

To validate technical limitations

B.

To research new features

C.

To provide design feedback

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Questions 20

The strategy designer at Cloud Kicks has worked with the development team to create a cross- cloud 360 prototype based on a concept to create a better customer experience and help drive revenue. What should the designer produce to get buy-in from the business stakeholders?

Options:

A.

Business case and roadmap

B.

Business metrics and ROI map

C.

Business user flow and journey map

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Questions 21

A strategy designer is planning a remote workshop with a team from their partner company using a new digital collaboration tool. Many employees at the partner company have much less experience with technology. Which activity should ensure the workshop is accessible to all participants?

Options:

A.

Conduct an in-person session with the partner company; collaboration is best when done face-to-face.

B.

Ask a friend to test the tools first and give feedback on how user-friendly the activities are.

C.

Allow access to the tool ahead of time and make sure participants are familiar before getting started.

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Questions 22

The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program. Which mapping process should the designer use to achieve this goal?

Options:

A.

Service Mapping

B.

Ecosystem Mapping

C.

Journey Mapping

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Questions 23

Cloud Kicks ' strategy designer needs to communicate a new product vision but is only able to access key stakeholders virtually. Which technique should the designer use to ensure the audience remains engaged?

Options:

A.

Turn the camera off so the audience can focus on the slides presented

B.

Ensure half of the meeting time is dedicated to answering questions.

C.

Ask open ended questions to the audience to maintain their involvement.

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Questions 24

A strategy designer is planning a remote workshop with a team from their partner company using a new digital collaboration tool. Many employees at the partner company have much less experience with technology. Which activity should ensure the workshop is accessible to all participants?

Options:

A.

Ask a friend to test the tools first and give feedback on how user-friendly the activities are.

B.

Allow access to the tool ahead of time and make sure participants are familiar before getting started.

C.

Conduct an in-person session with the partner company; collaboration is best when done face-to-face.

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Questions 25

After a series of interviews with key stakeholders, a strategy designer realizes the company is duplicating efforts across internal teams, each creating similar programs for customer engagement. Which approach should the designer propose to create alignment?

Options:

A.

Service blueprint workshop

B.

Design sprint

C.

Journey mapping workshop

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Questions 26

A strategy designer is hired to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie. Which method of co-design workshop should be used?

Options:

A.

Journey mapping

B.

Ideation

C.

Prototyping

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Questions 27

A strategy designer creates a bridge from the project vision to product development through prioritization. Which factor should be considered to minimize cost and maximize value?

Options:

A.

Effort

B.

Velocity

C.

Usability

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Questions 28

Cloud Kicks (CK) wants to make sure its customers understand the connection between its products and its goal of sustainable manufacturing. CK initiates a project to integrate sustainable messaging into its commerce experience. What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?

Options:

A.

Journey mapping

B.

Customer interviews

C.

Content strategy

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Questions 29

Cloud Kicks (CK) is interested in collecting data passively from customers while they are exercising in the company ' s latest footwear. CK plans to collect heart rate and activity levels and then overlay this data with self-reported weight, age, and health behavior information to provide fitness recommendations. What should a strategy designer recommend before CK commits to this project?

Options:

A.

Global Trend Analysis

B.

User Acceptance Testing

C.

Consequence Scanning Workshop

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Questions 30

Cloud Kicks has a complex manufacturing process that allows several factories to contribute to the production of a custom footwear order. The design team is asked to make a new, more efficient process to reduce the time between order placement and delivery to customers. Which approach should the team use?

Options:

A.

Business process modeling

B.

Jobs to Be Done framework

C.

Customer journey mapping

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Questions 31

Cloud Kicks ' sales representatives are complaining that some Lightning web components developed as part of the partner onboarding process are slow to load and often unresponsive. What would be the best recommendation to the team to identify the challenges and remediate the issue?

Options:

A.

Run the Salesforce Optimizer.

B.

Utilize the Lightning Usage App.

C.

Create a case with Salesforce Support.

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Questions 32

During the ideation stage, a Cloud Kicks team developed a low fidelity prototype to help the company hone its strategy. Which question should the strategy designer focus on next to ensure success?

Options:

A.

What are the team ' s technical capabilities to deliver on the solution?

B.

What user experience success metrics should be included in the product?

C.

What are the assumptions about market conditions that would have to be true?

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Questions 33

A start-up company that develops machine learning-based tools which track the performance of carbon offsets wants to reinforce the positive perception of the validity of its data. The company starts by developing a need statement and a challenge statement. What is the commonality between the two statements?

Options:

A.

Both are solution-free statements.

B.

Both explain the scope of the possible solution.

C.

Both are tactics intended to solve a problem.

Buy Now
Questions 34

A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge. What should the designer do?

Options:

A.

Take a vote among people in the room and pursue the winning opinion.

B.

Work through the conflict in the workshop to reach a shared perspective.

C.

Pause the conversation and work through the conflict in a private setting.

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Questions 35

A financial technology company develops an app for wealth management firms and receives initial success upon launch. Which metric should be used to measure the longevity of the product and long- term growth potential?

Options:

A.

Annual app downloads

B.

App sales over time

C.

Customer retention rate

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Questions 36

A cross-disciplinary design team is looking at an affinity map of insights. Which question should the team use to prioritize and turn them into design opportunities?

Options:

A.

What constraints would we have to overcome?

B.

Why is this insight valuable?

C.

Do we have the capability to develop this?

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Questions 37

A strategy designer proposes a multi-step strategy to reach the ultimate goal of making Cloud Kicks a net- zero company. The first step includes analyzing emissions and integrating data-driven insights into operational planning to reduce the carbon footprint of logistics. Each subsequent step builds on prior work and increases measurable progress until the goal is reached. Which tool should the designer use to connect short-term efforts with long-term impact goals?

Options:

A.

Impact ladder

B.

Project plan

C.

Service blueprint

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Questions 38

A strategy designer at Cloud Kicks presents an experience narrative to drive stakeholder alignment for a new product vision. In addition to the narrative, what should the designer provide to create alignment?

Options:

A.

Incentives to motivate internal stakeholders to align with the proposed future state

B.

A roadmap to minimize miscommunication about milestones in the build process

C.

The strategic case including a breakdown of features and why they meet audience needs

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Questions 39

The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to invite these customers to a co-creation workshop for a new loyalty program being developed. What is a direct outcome of co-creating with customers?

Options:

A.

Increased sales of custom footwear

B.

Increased adoption of the loyalty program

C.

Increased speed of the design process

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Questions 40

Cloud Kick ' s sales representatives are complaining about lack of flexibility when they need to create complex quotes and configure product solutions. What should the Strategy Designer recommend to streamline their sales cycle?

Options:

A.

Create a custom sales cycle that maps exactly to their needs

B.

Suggest to simplify the complex sales cycle to make it fit the standard setup

C.

Implement Revenue Cloud

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Questions 41

A global consumer package goods company is about to engage in a digital transformation effort to help siloed departments collaborate more efficiently. The strategy designer and an organizational designer partner to prototype new ways of cross-departmental collaboration. What is a key objective the team should focus on?

Options:

A.

Unify all organizational tech stacks under one platform.

B.

Create a single enterprise-wide digital governance model.

C.

Have the final say in all intra-departmental decisions.

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Questions 42

A strategy designer is presenting their new service vision to an executive audience. What should the designer include in the executive summary to meet the audience ' s needs?

Options:

A.

A detailed report of the data that informed the new vision

B.

A plan description including who needs to act and what they need to do

C.

The different options explored in the process of designing this vision

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Questions 43

A strategy designer is facilitating a critique on a concept for their company ' s new loyalty program, and they ' re getting a lot of subjective feedback representing personal opinions. What is the most common reason for this, assuming good intent from all participants?

Options:

A.

The critique does not have the right participants in the room; there are too many dominant personalities.

B.

The non-designers do not have the skills needed to give effective critique on design work.

C.

The designer has not properly defined the guidelines for the critique session.

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Questions 44

Cloud Kicks ' primary business goal for its new customer acquisition program is to increase diversity. Which inclusive design tactic should help the company solve problems for the broadest possible audience?

Options:

A.

Solve for one, extend to many through a persona spectrum.

B.

Hold focus groups with traditionally underrepresented participants.

C.

Use Jobs to Be Done to increase empathy with the audience.

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Questions 45

Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities. What is the most effective way a strategy designer could influence the stakeholders?

Options:

A.

Orient around outcomes that matter to stakeholders.

B.

Invite stakeholders as optional to all design team reviews.

C.

Create teambuilding events with stakeholders to build trust.

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Questions 46

A strategy designer is facilitating a cross-functional critique on a concept for their company ' s new loyalty program. What should the designer do to ensure all voices are heard, regardless of position?

Options:

A.

Only collect written feedback from those who are comfortable providing it.

B.

Hold separate critiques so everyone feels comfortable speaking.

C.

Use a round-robin format, where everyone can share equally.

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Questions 47

Cloud Kicks has designed two new features for its online shopping experience. Feature A is a tracker to show existing customers when their footwear will arrive. Feature B gives the option to invite friends to purchase, too, focusing on acquiring new customers. Which criteria should the strategy designer use to determine which feature to build first?

Options:

A.

Outcome and bandwidth

B.

Resourcing and budget

C.

Value and effort

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Questions 48

A strategy designer at Cloud Kicks discovered a complex UX problem with its online shopping platform and now needs to effectively describe the problem in the customer context. This description should speak to the urgency of the problem, be a call-to-action for others to be involved, and inspire hope for change. Which type of statement should the designer make?

Options:

A.

Needs

B.

Challenge

C.

Mission

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Questions 49

A start-up specializing in creating healthcare apps for both patients and family caregivers is looking for ideas to develop new features. The company plans on organizing a brainstorming session with staff members from various teams. What is a rule strategy designers should follow when facilitating a brainstorming session?

Options:

A.

Emphasize critique of proposed ideas.

B.

Encourage participants to build on proposed ideas.

C.

Explore qualitative assessment of proposed ideas.

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Questions 50

The strategy designers at Cloud Kicks are leading a large number of projects initiated by various stakeholders. They implement an Impact matrix to help them prioritize their work. What is the purpose of an Impact & Effort matrix?

Options:

A.

To compare products based on predefined criteria to enable stakeholder discussion

B.

To prioritize projects based on key goals outlined in project framing

C.

To classify projects according to their level of urgency

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Questions 51

Cloud Kicks has expanded its business recently by offering customizable footwear and the ability to price by customer. Along with Sales Cloud, they are looking into additional product options that would help sales reps configure their orders easily. Which Salesforce product should be considered for this business need?

Options:

A.

Commerce Cloud

B.

Revenue Cloud

C.

Marketing Cloud

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Questions 52

Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy designer to partner with the manufacturing team to look for opportunities to improve on its sustainability goals. What should the designer do to build and rationalize a case with this new team?

Options:

A.

Meet with the manufacturing team and give them feasible solutions.

B.

Analyze internal systems through the lens of environmental risk.

C.

Present research on climate change to the manufacturing team.

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Exam Code: Plat-UX-102
Exam Name: Salesforce Certified Platform Strategy Designer
Last Update: Oct 3, 2026
Questions: 175
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