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Data-Cloud-Consultant Salesforce Certified Data Cloud Consultant (Data-Con-101) Questions and Answers

Questions 4

A data science team has developed a custom propensity- to- churn model in Amazon SageMaker. The company wants to use this model to score its Unified Profiles in Data 360 and use those scores for a high- priority retention segment. The Data 360 Consultant needs to ensure the data is not duplicated or moved out of Data 360 during this process. Which feature should the consultant use to integrate this model?

Options:

A.

Einstein Studio Bring Your Own Model (BYOM)

B.

Model Builder in Prompt Builder

C.

Streaming Data Transforms

D.

Ingestion API

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Questions 5

Northern Trail Outfitters wants to compute recency, frequency, monetary (RFM) scores on its unified individuals in order to use it in Marketing Cloud Engagement. What is the best way to achieve this goal?

Options:

A.

Include the Calculated Insight attribute in activation.

B.

Use copy fields to show the calculated insight.

C.

Add the score to a related list.

D.

Import the score to Marketing Cloud via SFTP.

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Questions 6

A Data 360 Consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype. Which statement is true in this situation?

Options:

A.

The target field will only hold the time part and ignore the date part.

B.

The target field will throw an error and store null values.

C.

The target field will only hold the date part and ignore the time part.

D.

The target field will be able to hold both types of values.

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Questions 7

A Data 360 Consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria that are updated on a monthly basis. What is the most efficient option to allow for this capability?

Options:

A.

Create a segment and copy it for each brand.

B.

Create, publish, and deploy a data kit.

C.

Create a reusable container block with common criteria.

D.

Create a nested segment.

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Questions 8

A customer has two Data 360 orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data 360 orgs. What is recommended to package and promote this configuration to the customer ' s second org?

Options:

A.

Use the Salesforce CRM Connector.

B.

Use the Metadata API.

C.

Package as an AppExchange application.

D.

Create a data kit.

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Questions 9

A user wants to be able to create a multi- dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?

Options:

A.

Sales Order > Unified Individual

B.

Unified Individual > Individual > Sales Order

C.

Sales Order > Individual > Unified Individual

D.

Unified Individual > Unified Link Individual > Sales Order

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Questions 10

A marketer needs to segment customers based on their Lifetime Loyalty Points. This requires summing all point-based transactions from a historical ledger brought in from their data lake along with a Commerce Cloud data stream. Which tool should the marketer use?

Options:

A.

Streaming Transform

B.

Calculated Insight

C.

Batch Transform

D.

Secondary Index

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Questions 11

When setting up file federation for a data lake on Azure Blob Storage, what is the role of the manifest file?

Options:

A.

It reduces the file size of the source data before Data 360 attempts to read it.

B.

It is used to manually map source fields to the Cloud Information Model.

C.

It defines metadata and paths to identify specific files for the data stream and track updates.

D.

It provides the PGP public key required to decrypt the federated data files.

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Questions 12

When preparing to build a predictive AI model in Einstein Studio using Data 360 data, which step is essential to ensure the model produces ethical and unbiased results?

Options:

A.

Disabling all calculated insights before starting the training process

B.

Ensuring the training dataset contains at least 10 million records

C.

Auditing training data to identify which segments of the customer base are underrepresented

D.

Using only unstructured data to prevent pattern recognition

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Questions 13

A Data 360 Consultant is planning to use Data Explorer to examine Data 360 data. Which data is the consultant able to examine in Data Explorer?

Options:

A.

Activations, data lake objects, calculated insights

B.

Data lake objects, data model objects, calculated insights

C.

Segments, data model objects, calculated insights

D.

Data source objects, data lake objects, data model objects

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Questions 14

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. What should the Data 360 Consultant recommend to ensure this consistency when the team creates future, more refined segments?

Options:

A.

Create new segments using nested segments.

B.

Package High Investment Balance Customers in a data kit.

C.

Create new segments by cloning High Investment Balance Customers.

D.

Create a High Investment Balance calculated insight.

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Questions 15

Which statement is true related to batch ingestions from Salesforce CRM?

Options:

A.

When a column is added or removed, the CRM Connector performs a full refresh.

B.

CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.

C.

The CRM Connector performs an incremental refresh when 600,000 or more deletion records are detected.

D.

The CRM Connector ' s synchronization times can be customized to up to 15-minute intervals.

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Questions 16

A data source does not have a field that can be designated as a primary key. What should the Data 360 Consultant do?

Options:

A.

Use the default primary key recommended by Data 360.

B.

Remove duplicates from the data source and then select a primary key.

C.

Select a field as a primary key and then add a key qualifier.

D.

Create a composite key by combining two or more source fields through a formula field.

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Questions 17

A Data 360 Consultant has set up an identity resolution ruleset for their client ' s Data 360 implementation and now wants to confirm the results. Which two features should the consultant use to validate the data on a unified profile?

Options:

A.

Profile ExplorerandQuery Editor

B.

Data ExplorerandActions

C.

Identity ResolutionandQuery API

D.

Data ActionsandQuery API

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Questions 18

A Data 360 Consultant is building a segment to announce a new product launch for customers who have previously purchased black pants. How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?

Options:

A.

Place the attributes for product color and product type in a single container.

B.

Place the attribute for product color in one container and the attribute for product type in another container.

C.

Place an attribute for the " black pants " calculated insight to dynamically apply.

D.

Place the attributes for product color and product type as direct attributes.

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Questions 19

An architect is managing a Full Sandbox that is used for performance testing of Data 360 segments. The team decides to perform a sandbox refresh to bring over the latest Schema changes and record updates from the production environment. What is the impact of this refresh on the existing Data 360 configuration within that sandbox?

Options:

A.

The sandbox maintains its connection to the existing Data 360 instance, but all data mapping is reverted to Draft status.

B.

Only the identity resolution rules are deleted, while data streams remain active and continue to pull data from the refreshed sandbox objects.

C.

The Data 360 instance is deleted and a new, blank Data 360 instance must be provisioned after the refresh.

D.

All Data 360 metadata is replicated from the current version of production instance, and the ingested records are cleared and must be re-ingested.

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Questions 20

A Data 360 Consultant needs to build a model on Einstein Studio to predict the time- to- close of an opportunity brought into Data 360 from CRM. Based on the supported model types, which statement is true?

Options:

A.

The consultant should use a Multiclass Classification model to bucket the time-to-close into specifications.

B.

The consultant should use a Binary Classification model to determine if the time-to-close is long or short.

C.

The consultant should use a Multiclass Classification model because the outcome is represented as text data.

D.

The consultant should use a Regression model because the target outcome is a numeric measure.

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Questions 21

A Data 360 Consultant is attempting to configure Data 360 in an existing Developer Pro sandbox that was refreshed prior to the organization purchasing Data 360 licenses. Although the consultant has the Data 360 Admin permission set assigned in production, they cannot see the Data 360 Setup menu or the Data Spaces configuration options in the sandbox. Which action should the consultant take to resolve this issue?

Options:

A.

Refresh the sandbox immediately to pull the new metadata and license counts from production.

B.

Navigate to Company Information in the sandbox and select Match Production Licenses.

C.

Update the Contract Management settings in the sandbox to toggle the Data 360 Features switch to enabled.

D.

Manually create the Data 360 Admin permission set in the sandbox to match the production configuration.

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Questions 22

A Data 360 Consultant is setting up a data stream with transactional data. Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?

Options:

A.

Number

B.

Decimal

C.

Text

D.

Serial

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Questions 23

A solution architect needs to create a segment of " High Value Customers " . They define this as anyone who qualifies for the existing Platinum Loyalty segment OR anyone who has spent more than US $5,000. What is the most efficient way to build this?

Options:

A.

Create a waterfall segment, prioritizing the " Platinum Loyalty " group first and the " High Spender " group second.

B.

Use a nested segment for " Platinum Loyalty " and add a separate container for the minimum spend within OR operator.

C.

Create two separate segments and join them together in a Tableau dashboard for activation.

D.

Build a calculated insight that joins both conditions and use that as the only filter in a new segment.

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Questions 24

How does Data 360 handle an individual ' s Right to Be Forgotten?

Options:

A.

Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion

B.

Deletes the specified Individual and records from any data model object/data lake object related to the Individual

C.

Deletes the specified Individual record and its Unified Individual Link record

D.

Deletes the specified Individual and records from any data source object mapped to the Individual data model object

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Questions 25

Northern Trail Outfitters (NTO) is struggling with fragmented customer data across marketing, sales, and service systems. NTO decides to implement Data 360 to improve its customer strategy. How does Data 360 primarily help NTO solve this business challenge?

Options:

A.

It archives historical transaction records for 10 years to meet regulatory data retention requirements.

B.

It creates automated weekly business intelligence dashboards to help managers forecast sales revenue.

C.

It unifies data into a single profile to provide personalized experiences across all touch points.

D.

It provides a data security layer that encrypts sensitive information to ensure global GDPR compliance.

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Questions 26

What is the primary functionality of Data 360?

Options:

A.

To help users build a heat map using their data

B.

To automatically generate sales forecasts based on historical email patterns

C.

To unify and harmonize data from multiple sources to create a complete customer profile

D.

To create a master data management (MDM) strategy

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Questions 27

A customer has a custom Customer_Email_c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address for a Contact that they want to use for activation. To which data model object should the customer map the email object to?

Options:

A.

Custom Customer_Email_c object

B.

Contact

C.

Contact Point Email

D.

Individual

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Questions 28

A Data 360 Consultant creates a segment of customers who placed orders in the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After activating the segment to Marketing Cloud, the customer notices that some orders older than 30 days are included. What should the consultant do to resolve this issue?

Options:

A.

Filter out older orders in Marketing Cloud after activation.

B.

Apply a data space filter to exclude orders older than 30 days.

C.

Apply a 30-day date filter on the Sales Order DMO within the activation.

D.

Build a segment using the Sales Order DMO and filter orders to the last 30 days.

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Exam Name: Salesforce Certified Data Cloud Consultant (Data-Con-101)
Last Update: May 16, 2026
Questions: 167
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