A data science team has developed a custom propensity- to- churn model in Amazon SageMaker. The company wants to use this model to score its Unified Profiles in Data 360 and use those scores for a high- priority retention segment. The Data 360 Consultant needs to ensure the data is not duplicated or moved out of Data 360 during this process. Which feature should the consultant use to integrate this model?
Northern Trail Outfitters wants to compute recency, frequency, monetary (RFM) scores on its unified individuals in order to use it in Marketing Cloud Engagement. What is the best way to achieve this goal?
A Data 360 Consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype. Which statement is true in this situation?
A Data 360 Consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria that are updated on a monthly basis. What is the most efficient option to allow for this capability?
A customer has two Data 360 orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data 360 orgs. What is recommended to package and promote this configuration to the customer ' s second org?
A user wants to be able to create a multi- dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?
A marketer needs to segment customers based on their Lifetime Loyalty Points. This requires summing all point-based transactions from a historical ledger brought in from their data lake along with a Commerce Cloud data stream. Which tool should the marketer use?
When setting up file federation for a data lake on Azure Blob Storage, what is the role of the manifest file?
When preparing to build a predictive AI model in Einstein Studio using Data 360 data, which step is essential to ensure the model produces ethical and unbiased results?
A Data 360 Consultant is planning to use Data Explorer to examine Data 360 data. Which data is the consultant able to examine in Data Explorer?
Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. What should the Data 360 Consultant recommend to ensure this consistency when the team creates future, more refined segments?
A data source does not have a field that can be designated as a primary key. What should the Data 360 Consultant do?
A Data 360 Consultant has set up an identity resolution ruleset for their client ' s Data 360 implementation and now wants to confirm the results. Which two features should the consultant use to validate the data on a unified profile?
A Data 360 Consultant is building a segment to announce a new product launch for customers who have previously purchased black pants. How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?
An architect is managing a Full Sandbox that is used for performance testing of Data 360 segments. The team decides to perform a sandbox refresh to bring over the latest Schema changes and record updates from the production environment. What is the impact of this refresh on the existing Data 360 configuration within that sandbox?
A Data 360 Consultant needs to build a model on Einstein Studio to predict the time- to- close of an opportunity brought into Data 360 from CRM. Based on the supported model types, which statement is true?
A Data 360 Consultant is attempting to configure Data 360 in an existing Developer Pro sandbox that was refreshed prior to the organization purchasing Data 360 licenses. Although the consultant has the Data 360 Admin permission set assigned in production, they cannot see the Data 360 Setup menu or the Data Spaces configuration options in the sandbox. Which action should the consultant take to resolve this issue?
A Data 360 Consultant is setting up a data stream with transactional data. Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?
A solution architect needs to create a segment of " High Value Customers " . They define this as anyone who qualifies for the existing Platinum Loyalty segment OR anyone who has spent more than US $5,000. What is the most efficient way to build this?
Northern Trail Outfitters (NTO) is struggling with fragmented customer data across marketing, sales, and service systems. NTO decides to implement Data 360 to improve its customer strategy. How does Data 360 primarily help NTO solve this business challenge?
A customer has a custom Customer_Email_c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address for a Contact that they want to use for activation. To which data model object should the customer map the email object to?
A Data 360 Consultant creates a segment of customers who placed orders in the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After activating the segment to Marketing Cloud, the customer notices that some orders older than 30 days are included. What should the consultant do to resolve this issue?