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Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24) Questions and Answers

Questions 4

"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.

What actions should be taken to ensure they can report on the statistics in Salesforce?

Options:

A.

Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

B.

Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

C.

Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

D.

Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

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Questions 5

How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

Options:

A.

One each type

B.

Many, but only Salesforce

C.

One

D.

There are no restrictions about that

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Questions 6

LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").

What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

Options:

A.

Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.

B.

Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.

C.

Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.

D.

Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

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Questions 7

There is Custom Field Type in Marketing Cloud Account Engagement called Email

Options:

A.

True

B.

False

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Questions 8

Administrators can reset passwords for users

Options:

A.

True

B.

False

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Questions 9

Which are true about Engagement Program

Options:

A.

If a prospect is removed from a list that a program uses, that prospect stops moving through the program

B.

If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program

C.

If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails

D.

When no new prospects are added to or processed in a program for 30 days, it becomes inactive

E.

When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

F.

A single rule step can evaluate up to five conditions

G.

When no new prospects are added to or processed in a program for 365 days, it becomes inactive

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Questions 10

How often does Marketing Cloud Account Engagement check for changes in Salesforce

Options:

A.

5 minutes

B.

1 hour

C.

2 minutes

D.

10 minutes

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Questions 11

LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

Options:

A.

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

B.

Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List

C.

Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

D.

Create an automation rule : Prospect custom field [Engagement] is blank | Add to List

Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list

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Questions 12

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).

How should the marketing user handle this task?

Options:

A.

Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

B.

Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

C.

Create the form in the first BU, then export the form and import it into each of the other two BUs.

D.

Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

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Questions 13

"What record page layouts can the Send Engage Email button be added to?

Options:

A.

Opportunity

B.

Case

C.

Contract

D.

User

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Questions 14

LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.

Which two strategies for gating content should ensure real prospects are the ones accessing the content?

Choose 2 answers

Options:

A.

Prospects with invalid emails are sent an autoresponder requesting email verification.

B.

Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

C.

Using the data format drop-down, set the email validation option at the form level.

D.

Send the content via an autoresponder email with a link to download the content.

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Questions 15

LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

Options:

A.

Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

B.

After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.

C.

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

D.

Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

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Questions 16

Which are true about Custom Objects in Marketing Cloud Account Engagement

Options:

A.

You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM

B.

You can create and sync a custom object from any object in Salesforce

C.

You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors

D.

You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time

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Questions 17

LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.

How could this be accomplished?

Options:

A.

Remove tracking code from the website and create new sites for each country.

B.

Create visitor filters for prospects that are known to be located in Europe.

C.

Enable tracking opt-in preferences for visitors from specific countries.

D.

Enable tracking opt-in preferences for all website visitors.

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Questions 18

What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

Options:

A.

Create and add a tracking code to the website

B.

Setup DNS for each used domain and validate the connection

C.

Setup tracker subdomain and validate it

D.

Choose which sender IP to use

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Questions 19

Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

Options:

A.

The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement

B.

The ability to use existing complex Salesforce lead routing processes

C.

The ability to assign prospects via automation instead of manually

D.

The ability to assign prospects based on specific criteria being met

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Questions 20

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.

What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

Options:

A.

To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

B.

To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

C.

To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

D.

To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

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Questions 21

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.

What should the marketing team do with these leads until they are ready to purchase?

Options:

A.

Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

B.

Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

C.

Send the prospects a monthly newsletter with product demos or free trial offers.

D.

Create an engagement program to send educational content and notify sales if they engage.

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Questions 22

What would an Administrator set up to have a document automatically download after a successful form completion?

Options:

A.

Include a link to the content in the Thank You Content of the form.

B.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

C.

Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

D.

Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

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Questions 23

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.

What feature should a consultant recommend to uncover additional marketing attribution?

Options:

A.

Primary - Campaign Source Attribution

B, Einstein Attribution

B.

Account-to-Opportunity Matching

C.

First Touch Model

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Questions 24

There is Custom Field Type in Marketing Cloud Account Engagement called Email

Options:

A.

True

B.

False

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Questions 25

LenoxSoft offers two distinct product lines, each with its own sales team.

Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

Options:

A.

Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

B.

Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

C.

Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

D.

Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.

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Questions 26

There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

Options:

A.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

B.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

C.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

D.

Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

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Questions 27

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

Options:

A.

Set the intern up in the Default 'Marketing' User Role

B.

Set the intern up in the Default 'Marketing Intern' User Role

C.

Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

D.

Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

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Questions 28

LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.

What should be configured in order to meet this requirement?

Options:

A.

Marketing data sharing rules on contact roles

B.

Marketing data sharing rules on accounts

C.

Marketing data sharing rules on opportunities

D.

Marketing data sharing rules on prospects

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Questions 29

Do hard bounces need to be removed from lists

Options:

A.

True

B.

False

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Questions 30

Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

Options:

A.

Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.

B.

Import and merge existing records from all systems to Marketing Cloud Account Engagement

C.

Import and merge existing records from all systems to Salesforce

D.

Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce

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Questions 31

LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.

Which default user role should be copied in order to maintain these permissions?

Options:

A.

Sales

B.

Marketing

C.

Administrator

D.

Sales Manager

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Questions 32

Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

Options:

A.

Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.

B.

Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

C.

Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

D.

Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

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Questions 33

What is possible with a trigger in engagement program? [Choose two answers]

Options:

A.

Email link click

B.

File open

C.

Specific email link click

D.

Form handler error

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Questions 34

Monthly cost of Salesforce Engage is

Options:

A.

50$

B.

100$

C.

It's always free

D.

15$

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Questions 35

LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

Options:

A.

Move all users to Salesforce Lightning

B.

Purchase separate Marketing Cloud Account Engagement accounts

C.

Enable "Business Unit'connector setting

D.

Use the Marketing Cloud Account Engagement Lightning App

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Questions 36

LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.

What would explain this experience?

Options:

A.

The administrator has not published the Email Template from a draft.

B.

The administrator does not have folder permissions to the email template folder.

C.

The administrator does not have folder permissions to the Engagement Program.

D.

The administrator has not selected a sender for the Email Template.

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Questions 37

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:

Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.

Once their activity increases, they should be removed from the list. What should be their strategy?

Options:

A.

Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

B.

Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

C.

Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

D.

Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".

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Questions 38

Select available Webinar Connectors

Options:

A.

Webex

B.

WebinarJam

C.

ReadyTalk

D.

GoToWebinar

E.

Demio

F.

ClickMeeting

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Questions 39

"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.

What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

Options:

A.

Configure users > set up a round robin > have nurture programs assign prospects to the round robin

B.

Configure users > set up a user group > have nurture programs assign prospects to the user group

C.

Configure users > set up a queue > have nurture programs assign prospects to the queue

D.

Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role

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Questions 40

You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

Options:

A.

Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page

B.

Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect

C.

Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list

D.

Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list

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Questions 41

LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.

Which automation tool in Marketing Cloud Account Engagement should be used?

Options:

A.

Dynamic list

B.

Completion action

C.

Automation rule

D.

Segmentation rule

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Questions 42

LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.

Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?

Choose 2 answers

Options:

A.

Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

B.

Have each team member log in and reference the dashboard in the Analytics Studio app.

C.

Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

D.

Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

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Questions 43

LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.

What could LenoxSoft marketers create for each region to meet this requirement?

Options:

A.

Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the

North American BUs.

B.

Multiple tracker domains within each BU that are country specific. Apply country relative tracker

domains to assets delivered in each country.

C.

A tracker domain that is not specific to any given region or country and apply it to the assets used

in both the European and North American BUs.

D.

A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

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Questions 44

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.

What should be implemented to meet this requirement?

Options:

A.

IP allowlist

B.

Tracker domain

C.

Custom redirects

D.

Page actions

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Questions 45

Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?

Choose 2 answers

Options:

A.

A green check mark next to the domain key policy

B.

A green check mark next to the FBS registration ID

C.

A green check mark next to the Salesforce Connected user

D.

A green check mark next to the domain SPF record

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Questions 46

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

Options:

A.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

B.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

C.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

D.

Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

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Questions 47

How many Engagement Programs can run at one time

Options:

A.

Always 100

B.

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

C.

Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

D.

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100

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Questions 48

Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

Options:

A.

"Engage" template

B.

"One to one emails" template

C.

"List emails" template

D.

"Autoresponder emails" template

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Questions 49

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

Options:

A.

Create a new automation rule.

B.

Create a new segmentation rule.

C.

Add a completion action to the form the prospects completed to register for the webinar.

D.

Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

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Questions 50

LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.

Why would this happen?

Options:

A.

The prospects were set to "true" for opted out and set to "false" for do not email.

B.

The prospects were on a suppression list used on the operational list email send.

C.

The prospects are opted out of the list used on the operational list email send.

D.

The prospects were set to "false" for opted out and set to "true" for do not email.

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Questions 51

A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.

What import method should be recommended?

Options:

A.

Match records by CRM ID

B.

Match records by Account ID

C.

Match records by fuzzy match rules

D.

Q Match records by email address

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Questions 52

LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.

Which assignment workflow would meet these requirements?

Options:

A.

Add form completion actions to first assign to the user and then to create a Salesforce task.

B.

Add form completion actions to first assign to the assigned user and then to notify the user.

C.

Add form completion actions to add to the engagement studio program and notify the assigned user.

D.

Add form completion actions to send customized email with a call reminder to the sales user.

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Questions 53

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

Options:

A.

Build automation rules add criteria as Contact as blank add action as notify assigned user

B.

Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

C.

Build dynamic list add criteria as Contact as blank add action as notify assigned user

D.

Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

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Questions 54

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.

What should be recommended to increase the conversion rates on the paid search ads?

Options:

A.

Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

B.

Create new content for the paid search ads that direct to the home page.

C.

Place additional navigation on the LenoxSoft home page.

D.

Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

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Questions 55

"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.

Which two reasons could explain why the remaining 10 prospects were not updated?

Choose 2 answers

Options:

A.

The Country field has validation enabled and the updated field values did not match existing values.

B.

The user who performed the import is not the assigned user listed on the remaining prospects.

C.

The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

D.

The remaining prospects’ email addresses contained domains from free ISPs such as Yahoo and Google.

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Questions 56

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Options:

A.

Send using the form's completion actions.

B.

Send using an automation rule

C.

Use a dynamic list to use as a recipient list on an email send.

D.

Send using a segmentation rule.

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Questions 57

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.

What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

Options:

A.

Enable two-click unsubscribe in Marketing Cloud Account Engagement.

B.

Move the unsubscribe link to the header of the email instead of the footer.

C.

Immediately send prospects the resubscribe email template.

D.

Apply a

tag to the unsubscribe link so scanners ignore it.

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Questions 58

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

Options:

A.

Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

B.

Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.

C.

The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

D.

The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

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Questions 59

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Options:

A.

Develop dynamic content based on lead fields.

B.

Convert all existing leads into contacts to tie to accounts.

C.

Identify attributes of the key accounts they want to target.

D.

Create all contacts as campaign members in one campaign.

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Questions 60

What is the purpose of creating a Tracker subdomain? [Choose one answer]

Options:

A.

To allow emails to be sent from your domain

B.

To host all Marketing Cloud Account Engagement landing pages and forms on your website

C.

To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

D.

All of the above

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Questions 61

A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.

What could be the issue?

Options:

A.

The landing page on a browser with the cookies cleared was not tested.

B.

The same layout template on both the form and the landing page was not used.

C.

The %%content%% variable tag in the layout template code was missing.

D.

The form HTML embed code in the layout template code was not used.

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Questions 62

LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant

recommend?

Options:

A.

Locate the relevant documentation and follow the steps to enable.

B.

Update your Salesforce connector user permissions

C.

Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

D.

Update your field mappings by going to Admin > Configure Fields

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Questions 63

Which are true about Marketing Cloud Account Engagement Recycle Bin

Options:

A.

Items in the recycle bin don't count toward usage limits

B.

If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign

C.

Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted

D.

A deleted prospect is restored when the Salesforce record it's syncing with is undeleted

E.

Tags are deleted permanently and don't appear in the recycle bin

F.

Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin

G.

Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin

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Questions 64

Is it possible to split Dynamic Lists into more than two Static Lists?

Options:

A.

True

B.

False

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Questions 65

LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.

How should LenoxSoft get started?

Options:

A.

Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

B.

Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

C.

Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.

D.

Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.

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Questions 66

Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

Options:

A.

Don't use false or misleading header information

B.

Don't use deceptive subject lines

C.

Identify the message as an ad

D.

Tell recipients where you're located

E.

Tell recipients how to opt out of receiving future email from you

F.

Honor opt-out requests promptly

G.

Monitor what others are doing on your behalf

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Questions 67

How are prospect that have started a wait step impacted when an entire engagement program is paused?

Options:

A.

They will NOT continue to progress through the wait step and

once the engagement program is resumed the wait step will start where it left off.

B.

They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

C.

They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

D.

They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

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Questions 68

Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D. Low Grade | High Score

Options:

A.

CDAB

B.

ABDC

C.

CBDA

D.

CDBA

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Questions 69

Which actions can be achieved with completion actions? [Choose three answers]

Options:

A.

Assign to queue

B.

Notify account owner

C.

Set profile

D.

Increment prospect field value

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Questions 70

How many variations of Dynamic Content it is possible to create

Options:

A.

A-Z (25)

B.

A-C (3)

C.

10

D.

A/B (2)

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Questions 71

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

Options:

A.

For all prospects who have already matched, no new actions will be applied.

B.

For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

C.

For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

D.

For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

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Questions 72

LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.

What should they do to provide these users access to Marketing Cloud Account Engagement?

Options:

A.

Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.

B.

Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

C.

Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

D.

Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

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Questions 73

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Options:

A.

Kiosk/Data Entry Mode

B.

ReCAPTCHA

C.

"Not you?" Link

D.

Progressive Profiling

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Questions 74

Which is true about Visitor Filters?

Options:

A.

Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

B.

You can the filter by IP

C.

You can filter by a hostname

D.

You can filter by a hostname wildcard

E.

You can't filter your own company IP

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Questions 75

LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".

What could be the explanation for this experience?

Options:

A.

The campaign is not a connected campaign so the data is not syncing.

B.

The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

C.

The engagement with those assets happened before the fields were added to the page layouts.

D.

The data hasn't been refreshed in 24 hours so the values haven't been updated.

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Questions 76

LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

Options:

A.

They should ensure their URL structures can handle parameters before verifying the connector.

B.

The connector cannot be linked directly to an MCC account.

C.

The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

D.

The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

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Questions 77

LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.

What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

Options:

A.

Ensure the Do Not Email field on the prospects is selected.

B.

Add the prospects to a "Bounced Prospects" list for suppression.

C.

Send the prospects an email to see if their email addresses are valid.

D.

Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

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Questions 78

Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

Options:

A.

Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template

B.

Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML

C.

Create layout template and import HTML from the landing page URL

D.

Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

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Questions 79

What are available Data Formats in Marketing Cloud Account Engagement Form Fields

Options:

A.

Text

B.

Number

C.

Email

D.

Phone

E.

Email with valid mail server

F.

Email not from ISPs and free email providers

G.

Date

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Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24)
Last Update: Dec 2, 2024
Questions: 261
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