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CBDA Certification in Business Data Analytics (IIBA - CBDA) Questions and Answers

Questions 4

An analyst is using a Data Flow Diagram (DFD) to depict the flow of data across a data security company. Which of the following is true about DFDs?

Options:

A.

Can be categorized as Logical or Physical

B.

Can illustrate a sequence of activities

C.

Provide similar information as process flows

D.

Are used to model data attributes

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Questions 5

A job satisfaction survey is being developed. Half of the employees will be asked the question "Do you enjoy working in your workplace?" The other half will be asked "Do you like the current work benefits?". The business analyst raises concern over the survey. What is concerning to the business analyst?

Options:

A.

Precision

B.

Reproducibility

C.

Reliability

D.

Validity

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Questions 6

A business analyst manager is planning budgets for the new year, and training opportunities for his team of business analysts. The manager sends out a survey to the team to obtain their top interests within the seven areas of training opportunities. The team results were compared against the manager's personal rating. What can be deduced from the following chart with regards to the

survey results?

Options:

A.

The team's top interests in training opportunities were aligned with the manager's, which

included Negotiation & Conflict Resolution and Facilitation

B.

The team's top interests in training opportunities were aligned with the manager's, which

included Teamwork and Adaptability

C.

The manager's rating did not match with the team's rating for any of the training areas

D.

The team had equal interest across all training areas

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Questions 7

An analytics team has completed some initial data analysis but is considering revising their research question based on their analysis findings. The team was concerned the original question was too broad. What outcome would lead the team to have this concern?

Options:

A.

Data once analyzed had significant data quality issues

B.

Data the team had planned to use was not available

C.

Difficult to identify the KPIs to measure

D.

The source data sets could not be merged

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Questions 8

While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of records are missing values. Which activity would the analyst perform in order to use this dataset?

Options:

A.

Clustering

B.

Scale validation

C.

Weighting

D.

Factor analysis

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Questions 9

The results of the data analytics work led to some clear and strongly supported outcomes and the analytics team is very confident in their recommendations; particularly given that the payback on the required changes are a short 3 months. However, there is concern because the organization operates in a highly regulated environment and some new regulatory changes are being considered with announcements and implementation in the next 6 months. Under these conditions the team decides to:

Options:

A.

Recommend no action be taken at this time and revisit in 6 months

B.

Reassess their results to ensure their validity and then decide what to do

C.

Identify and carefully document assumptions for their recommendation

D.

Postpone recommendations for 6 months until the announcements are made

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Questions 10

A real estate broker is tracking monthly sales between two of its teams. The results have been visualized. What insights can be drawn from the chart?

Options:

A.

Q2 was the strongest performing quarter with Team B having the top monthly sales in May

B.

Q3 was the strongest performing quarter with Team A having the top monthly sales in the

quarter

C.

Q4 was the lowest performing quarter with November having the lowest monthly sales in

the year

D.

Q4 was the lowest performing quarter with Team A having the lowest monthly sales in the

Quarter

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Questions 11

An analytics team has been asked to answer the following question: "Given that you're a customer, would you work at our company?" The team is concerned about answering this question because it is:

Options:

A.

Insignificant

B.

Short

C.

Unethical

D.

Unclear

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Questions 12

A business analyst constructs a model they would like to review with key business stakeholders but decides to review the model first with the data scientist who has performed the data analysis. The data scientist provides some suggestions on how to reduce the complexity in the model. One suggestion is to use color to group objects needing to be associated. The data scientist is

encouraging using which Gestalt Principle of Perception with regards to data visualization?

Options:

A.

Connection

B.

Proximity

C.

Similarity

D.

Enclosure

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Questions 13

A professional association is funded by membership fees. The membership renewal occurs every 5 years. Although, they have a strong subscription rate each year, their renewal rate is low. They are working with an external firm specializing in Business Analytics to identify the groups of customers that have a high likelihood of cancelling their subscription after their first 5-year

term ends. This type of study is called:

Options:

A.

Untrained learning

B.

Supervised learning

C.

Trained learning

D.

Unsupervised learning

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Questions 14

The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe. To answer this, the team formulates several research questions, including:

Options:

A.

What product launch related costs can we expect?

B.

How much revenue does the product generate in Eastern Europe?

C.

Why does management need to know this?

D.

Do existing customers really like the product?

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Questions 15

The analytics team has been asked to provide an estimate of the number of customers they expect to have in 12 months. They debated how accurate that figure needs to be and determined that based on the availability of good data, they could predict within + or - 10%. This is an example of a:

Options:

A.

ROM estimate

B.

Delphi estimate

C.

Parametric estimate

D.

Definitive estimate

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Questions 16

A lab is conducting a study on protein interactions. They have used the data to create a graph visualization. In graph visualization, what would a layout be?

Options:

A.

A single data point

B.

A link between two data points

C.

A dedicated algorithm that calculates the node positions

D.

A collection of data points and links

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Questions 17

A marketing director has asked the question 'How many product purchases are expected this coming year given the current marketing campaign?". What type of analytics would be performed to answer this question?

Options:

A.

Descriptive

B.

Predictive

C.

Diagnostic

D.

Prescriptive

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Questions 18

Based on the results of a recently completed analytics initiative, the Human Resource department for a major department store implemented a change to its hiring practice to address the attrition rates of its sales associates. The new policy stated that candidates applying for sales positions must possess at least 3 years of relevant sales experience to be considered. After implementing the change, attrition rates are 10% higher and management is frustrated. Which of the following could result in this outcome?

Options:

A.

The results of analysis have been incorrectly interpreted

B.

Sales experience is not a relevant skill

C.

Analytics is not helpful given this situation

D.

The change proposed is not aligned to company strategy

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Questions 19

The analytics team has established two equally strong potential recommendations which will deliver the desired outcomes with similar benefits to be derived from each one. On the surface there is no discernable difference in costs or schedule for either option. To help the analytics team reach a recommendation the business analysis professional recommends the team:

Options:

A.

Complete market research

B.

Assess risks for each option

C.

Vote to choose the recommendation

D.

Seek management guidance

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Questions 20

The analytics team is identifying research questions to address a business problem. The business analysis professional reminds the

team that the most important dimension to consider is the:

Options:

A.

Sources of data

B.

Quality of the data

C.

Timeframe of analysis

D.

Measurement scale

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Questions 21

A Data Dictionary is being developed for an employee database. When reviewing the data dictionary, the analyst recommends adding another primitive data element. Which element would be suggested?

Options:

A.

Street address

B.

First name

C.

Customer name

D.

Work phone number

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Questions 22

A dataset contains 10 measures of workplace sustainability. The analytics team is in need of producing a single score of sustainability. Which of the following techniques if used would achieve this objective?

Options:

A.

Logistic regression

B.

Linkage algorithms

C.

Factor analysis

D.

K means clustering

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Exam Code: CBDA
Exam Name: Certification in Business Data Analytics (IIBA - CBDA)
Last Update: May 11, 2024
Questions: 150
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