AD0-E208 Adobe Analytics Business Practitioner Expert Questions and Answers

A Bullet Visualization is a tool that shows how a metric is performing against a target or goal. It can help monitor progress and identify gaps or opportunities. It can also show additional information, such as comparison periods or ranges.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/bullet.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/bullet.html?lang=en#creating-a-bullet-visualization

The reason why none of the data is credited to the Display marketing channel in Adobe Analytics is that the Marketing Channel processing rule is using a different query string parameter. The tracking codes provided by the media agency use the parameter “cid”, but the processing rule is looking for the parameter “cmpid”. Therefore, the rule will not match any of the tracking codes and will not assign them to the Display channel.

References: https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en#marketing-channel-processing-rules

The proper way to create a segment of traffic that started on the page “Facebook App Home” and accessed the “Home Page” in Analysis Workspace is to click on the Internal Menu of the Components project, then on New Segment, and create a segment of a VISIT container with entry page equals “Facebook App Home” AND page equals “Home Page”. This will ensure that the segment captures only the visits that meet both criteria within the same visit. Clicking and selecting “Home Page” and “Facebook App Home” in the table and creating a segment from selection will not work, as it will create a segment of a HIT container with page equals “Home Page” OR page equals “Facebook App Home”, which is not what is required. Clicking on the Main Menu Components and creating a new segment of a VISITOR container with entry page equals “Facebook App Home” AND page equals “Home Page” will not work either, as it will capture visitors who met both criteria across different visits, which is also not what is required.

References: https://experienceleague.adobe.com/docs/analytics/components/segments/create-segments-in-analysis-workspace.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/segments/create-segments-in-analysis-workspace.html?lang=en#creating-a-segment-from-a-table

A Virtual Report Suite is a subset of data from an existing report suite that is based on a segment. It allows business users to see only the data that is relevant to them without affecting the original report suite data. It does not provide the ability to customize variable settings or names per Virtual Report Suite, nor does it enable real-time reporting.

References: https://experienceleague.adobe.com/docs/analytics/components/virtual-report-suites/vrs-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/virtual-report-suites/vrs-faq.html?lang=en